Questioning the construct of 'susceptibility' in the causal link between tobacco industry promotion and adolescent smoking Lee, Alvin, Mizerski, Dick and Mizerski, Katherine 2004, Questioning the construct of 'susceptibility' in the causal link between tobacco industry promotion and adolescent smoking, in ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, ANZMAC, Dunedin, N.Z.. Attached Files Name Description MIMEType Size Downloads lee-questioningthe-2004.pdf Published version application/pdf 165.66KB 75 Title Questioning the construct of 'susceptibility' in the causal link between tobacco industry promotion and adolescent smoking Author(s) Lee, Alvin orcid.org/0000-0002-5364-9124 Mizerski, Dick Mizerski, Katherine Conference name Australian & New Zealand Marketing Academy. Conference (2004 : Victoria University of Wellington) Conference location Wellington, New Zealand Conference dates 29 Nov.-1 Dec. 2004 Title of proceedings ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings Editor(s) Wiley, Jim Thirkell, Peter Publication date 2004 Conference series Australian and New Zealand Marketing Academy Conference Publisher ANZMAC Place of publication Dunedin, N.Z. Keyword(s) susceptibility children and smoking tobacco marketing Summary The first article to report on a causal connection between tobacco industry promotion and adolescent smoking (Pierce et al. 1998) had, and continues to have, a significant influence on the marketing of cigarettes in many parts of the world. A key construct in determining causality was the ability to identify the respondents’ “susceptibility to smoke”. Through an analysis of the questions, and reanalysis of the original data used by Pierce et al. (1998), it is shown that the construct is flawed, and needs revision before a causal link can be claimed with the original data. Notes Reproduced with the kind permission of the copyright owner. Language eng Field of Research 150599 Marketing not elsewhere classified Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category E1.1 Full written paper - refereed Copyright notice ©2004, ANZMAC Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30036217 Document type: Conference Paper Collections: Faculty of Business and Law School of Management and Marketing Open Access Collection   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Wed, 10 Aug 2011, 09:35:13 EST Thu, 17 Nov 2011, 08:55:33 EST Thu, 17 Nov 2011, 08:56:57 EST Mon, 26 Mar 2012, 11:00:22 EST Mon, 26 Mar 2012, 11:01:06 EST Tue, 27 Mar 2012, 07:56:13 EST Tue, 27 Mar 2012, 07:57:55 EST Mon, 03 Dec 2012, 09:27:38 EST Fri, 24 Jan 2014, 10:17:00 EST Mon, 30 Jun 2014, 14:19:01 EST Tue, 05 Dec 2017, 10:52:17 EST Fri, 07 Sep 2018, 15:29:45 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 463 Abstract Views, 75 File Downloads  -  Detailed Statistics Created: Wed, 10 Aug 2011, 09:35:12 EST