The inscrutable shopper : consumer resistance in retail

Minahan, Stella, Sands, Sean and Ferraro, Carla 2011, The inscrutable shopper : consumer resistance in retail. Edited by Malhotra, Naresh, Business Expert Press, New York, N.Y..

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Title The inscrutable shopper : consumer resistance in retail
Author(s) Minahan, Stella
Sands, Sean
Ferraro, Carla
Editor(s) Malhotra, Naresh
Publication date 2011
Total pages 153 p.
Publisher Business Expert Press
Place of Publication New York, N.Y.
ISBN 9781606491713
Language eng
Field of Research 150506 Marketing Theory
Socio Economic Objective 910403 Marketing
HERDC Research category A1 Books - authored - research
Copyright notice ©2012, Business Expert Press
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Document type: Book
Collections: Faculty of Business and Law
Deakin Business School
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