Consumer decision making in telecommunications

Harrison, Paul 2011, Consumer decision making in telecommunications [data collection], Consumer decision making in telecommunications, RM22815.

Attached Files
Name Description MIMEType Size Downloads

Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
Name of data collection Consumer decision making in telecommunications
Creator(s) Harrison, PaulORCID iD for Harrison, Paul
Related institution(s) Australian Communications Consumer Action Network (ACCAN)
Centre for Sustainable and Responsible Organisations (CSaRO)
Date completed 2011
Material type spss
ANDS collection type dataset
Collection start date 2011-01
Collection end date 2011-06
Project name Consumer decision making in telecommunications
Project ID RM22815
Description of resource 100GB, 300 video recordings, 517 questionnaires, 600 images
Software required SPSS and Final cut
Keyword(s) experiment
terms and conditions
consumer behaviour
unit pricing
consumer behaviour
Language eng
Summary The data analyses consumers' decision making processes in the telecommunications market. The dataset includes both autoethnographic videographies and experimental quantitative data.

The data comprises an extended autoethnographic methodology with 22 participants. Participants recorded video diaries, written diaries and extended interviews about their experiences looking for a mobile phone service. It also includes a quantitative experiment with 517 participants to examine, under close to real conditions, how consumers make decisions. This involved advertising and sales scenarios looking at the effect of bundling and limited time offers in advertising on consumer perceptions and purchase intentions; the effect of unit pricing and the presentation of terms and conditions information in advertising on consumer perceptions and purchase intentions; and the effect of information and the mode of its presentation in personal selling on consumers’ perceptions.
General notes The data was collected using a hand-held video camera and questionnaires. It is organised in digital files. Video recordings have participants' initials and automatic number as file names. The folder structure must be retained to understand the data. Each videography needs to be viewed as a collective. Quantitative data needs to be viewed as a whole. Documents about the data content are stored with data, including (1.) Instructions for data collection; and (2.) Advertisement and communication materials.
Contact details (email)
Contact details (physical) Graduate School of Business, Deakin University, 75 Pigdons Road, Waurn Ponds, Victoria 3216 Australia.
Copyright notice ©2011, Deakin University
Access conditions Restricted to research group. Enquiries should be addressed via email to Dr. Paul Harrison. If the data is shared, all rights are reserved (i.e.private research and study only, fair use).
Related work DU:30036985
Persistent URL

Document type: Data Collection
Collections: Faculty of Business and Law
Deakin Business School
Datasets collection
Link to Related Work
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Created: Thu, 29 Sep 2011, 13:53:21 EST by Sarah Sherman

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