Fear, guilt, and shame appeals in social marketing Brennan, Linda and Binney, Wayne 2010, Fear, guilt, and shame appeals in social marketing, Journal of business research, vol. 63, no. 2, pp. 140-146, doi: 10.1016/j.jbusres.2009.02.006. Attached Files Name Description MIMEType Size Downloads Title Fear, guilt, and shame appeals in social marketing Author(s) Brennan, Linda Binney, Wayne Journal name Journal of business research Volume number 63 Issue number 2 Start page 140 End page 146 Total pages 7 Publisher Elsevier Place of publication New York, N.Y. Publication date 2010-02 ISSN 0148-2963 1873-7978 Language eng DOI 10.1016/j.jbusres.2009.02.006 Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category C1.1 Refereed article in a scholarly journal Copyright notice ©2009 Elsevier Inc Persistent URL http://hdl.handle.net/10536/DRO/DU:30040094 Document type: Journal Article Collections: Faculty of Business and Law Deakin Business School Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 09 Nov 2011, 13:16:37 EST Thu, 10 Nov 2011, 13:57:44 EST Thu, 10 Nov 2011, 14:00:09 EST Mon, 20 Feb 2012, 10:44:58 EST Mon, 16 Dec 2013, 12:16:47 EST Fri, 13 Jun 2014, 11:43:19 EST Fri, 10 Oct 2014, 08:49:33 EST Thu, 11 Dec 2014, 17:29:42 EST Filtered Full Citation counts:   Cited 169 times in TR Web of Science Cited 197 times in Scopus Search Google Scholar Access Statistics: 705 Abstract Views, 4 File Downloads  -  Detailed Statistics Created: Wed, 09 Nov 2011, 13:16:37 EST