Implanting sustainability in business strategies : CSR, ethics or the law Brennan, Linda, Binney, Wayne and McCrohan, Janelle 2009, Implanting sustainability in business strategies : CSR, ethics or the law, in INSM 2009 : Sustainable social enterprise - International nonprofit and social marketing conference 2009 - Proceedings, Victoria University and Swinburne University, Melbourne, Vic., pp. 1-7. Attached Files Name Description MIMEType Size Downloads binney-implantingsustainability-2009.pdf Published version application/pdf 79.08KB 288 Title Implanting sustainability in business strategies : CSR, ethics or the law Author(s) Brennan, Linda Binney, Wayne McCrohan, Janelle Conference name International Nonprofit and Social Marketing. Conference (6th : 2009 : Melbourne, Victoria) Conference location Melbourne, Victoria Conference dates 14-15 July 2009 Title of proceedings INSM 2009 : Sustainable social enterprise - International nonprofit and social marketing conference 2009 - Proceedings Editor(s) [Unknown] Publication date 2009 Conference series International Nonprofit and Social Marketing Conference Start page 1 End page 7 Total pages 7 Publisher Victoria University and Swinburne University Place of publication Melbourne, Vic. Summary This paper elucidates the conundrum faced by Australian businesses in developing ‘sustainable’ business strategies that are acceptable to a multiplicity of stakeholders. A content analysis of the web pages for leading Australian companies indicates that there is little tangible evidence that sustainable business practices are being implemented. The authors propose several directions for research into substantive issues between ethical behaviour, corporate social responsibility and environmentally sustainable behaviour for businesses. Each of these areas is developing research in relative isolation. However, we argue that this paradigmatic divide is limiting the opportunities for research to provide real insight into seemingly intractable problems. Notes Reproduced with the kind permission of the copyright owner. ISBN 9781862726857 Language eng Field of Research 150599 Marketing not elsewhere classified Socio Economic Objective 910403 Marketing HERDC Research category E1.1 Full written paper - refereed Copyright notice ©2009, INSM Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30040105 Document type: Conference Paper Collections: Faculty of Business and Law Deakin Business School Open Access Collection   Link to Related Work Implanting sustainability in business strategies : CSR, ethics or the law (deposited 10-12-2021) International Nonprofit and Social Marketing Conference (INSM) Publisher (deposited 01-03-2013)   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Wed, 09 Nov 2011, 13:17:46 EST Thu, 10 Nov 2011, 13:35:30 EST Thu, 10 Nov 2011, 13:38:31 EST Fri, 16 Mar 2012, 19:09:13 EST Wed, 13 Jun 2012, 12:21:45 EST Fri, 10 Oct 2014, 08:50:25 EST Tue, 05 Dec 2017, 12:26:46 EST Fri, 07 Sep 2018, 15:34:12 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 429 Abstract Views, 288 File Downloads  -  Detailed Statistics Created: Wed, 09 Nov 2011, 13:17:45 EST