Implanting sustainability in business strategies : CSR, ethics or the law
Brennan, Linda, Binney, Wayne and McCrohan, Janelle 2009, Implanting sustainability in business strategies : CSR, ethics or the law, in INSM 2009 : Sustainable social enterprise - International nonprofit and social marketing conference 2009 - Proceedings, Victoria University and Swinburne University, Melbourne, Vic., pp. 1-7.
International Nonprofit and Social Marketing Conference
Start page
1
End page
7
Total pages
7
Publisher
Victoria University and Swinburne University
Place of publication
Melbourne, Vic.
Summary
This paper elucidates the conundrum faced by Australian businesses in developing ‘sustainable’ business strategies that are acceptable to a multiplicity of stakeholders. A content analysis of the web pages for leading Australian companies indicates that there is little tangible evidence that sustainable business practices are being implemented. The authors propose several directions for research into substantive issues between ethical behaviour, corporate social responsibility and environmentally sustainable behaviour for businesses. Each of these areas is developing research in relative isolation. However, we argue that this paradigmatic divide is limiting the opportunities for research to provide real insight into seemingly intractable problems.
Notes
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.