Social responsibility and credit availability Brennan, Linda and Binney, Wayne 2008, Social responsibility and credit availability, in ANZMAC 2008 : Marketing: shifting the focus from mainstream to offbeat : Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference, Promaco Conventions Pty Ltd, Canning Bridge, W.A., pp. 1-7. Attached Files Name Description MIMEType Size Downloads binney-socialresponsibility-2008.pdf Published version application/pdf 138.57KB 136 Title Social responsibility and credit availability Author(s) Brennan, Linda Binney, Wayne Conference name Australian & New Zealand Marketing Academy. Conference (2008 : Sydney, N.S.W.) Conference location Sydney, N.S.W. Conference dates 1-3 Dec. 2008 Title of proceedings ANZMAC 2008 : Marketing: shifting the focus from mainstream to offbeat : Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference Editor(s) Spanjaard, D. Denize, S. Sharma, N. Publication date 2008 Conference series Australian and New Zealand Marketing Academy Conference Start page 1 End page 7 Total pages 7 Publisher Promaco Conventions Pty Ltd Place of publication Canning Bridge, W.A. Summary There has been a widespread increase in the use of consumer credit and therefore consumer indebtedness. Some of this increase has been within that segment of the population least able to afford debt of any kind – welfare recipients. This qualitative study demonstrates some interesting attitudes to debt, as well as differences in peoples’ perceptions of acceptable debt and their debt-management strategies. This study suggests that action is required by those responsible for the marketing of credit to this vulnerable group and government policymakers to provide a socially responsible approach to manage this societal concern. Notes Reproduced with the kind permission of the copyright owner. Language eng Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category E1.1 Full written paper - refereed Copyright notice ©2008, ANZMAC Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30040106 Document type: Conference Paper Collections: Faculty of Business and Law Deakin Business School Open Access Collection   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Wed, 09 Nov 2011, 13:17:48 EST Fri, 11 Nov 2011, 11:11:57 EST Fri, 11 Nov 2011, 11:14:17 EST Fri, 11 Nov 2011, 11:18:07 EST Fri, 16 Mar 2012, 19:09:17 EST Wed, 13 Jun 2012, 11:00:24 EST Fri, 10 Oct 2014, 08:50:29 EST Tue, 05 Dec 2017, 12:26:47 EST Fri, 07 Sep 2018, 15:34:14 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 310 Abstract Views, 136 File Downloads  -  Detailed Statistics Created: Wed, 09 Nov 2011, 13:17:48 EST