Will they come again? A study of events and repeat visitation Junek, Olga and Binney, Wayne 2005, Will they come again? A study of events and repeat visitation, in CAUTHE 2005 : Proceedings of the Council for Australian University Tourism and Hospitality Education Conference, Charles Darwin University, Darwin, N.T.. Attached Files Name Description MIMEType Size Downloads Title Will they come again? A study of events and repeat visitation Author(s) Junek, Olga Binney, Wayne Conference name Council for Australian University Tourism and Hospitality Education (2005 : Alice Springs, N.T.) Conference location Alice Springs, N.T. Conference dates 1-5 Feb. 2005 Title of proceedings CAUTHE 2005 : Proceedings of the Council for Australian University Tourism and Hospitality Education Conference Editor(s) Tremblay, Pascal Boyle, Alicia Publication date 2005 Conference series Council for Australian University Tourism and Hospitality Education Conference Publisher Charles Darwin University Place of publication Darwin, N.T. Summary Event organisers invest considerable effort in developing, promoting and conducting events with the expectation that not only will new participants be attracted to future events but also that those who have attended will make repeat visitations. This study addresses this issue by investigating the type of events that attract repeat visitation and the possible reasons for these repeat visitations. Getz's (1997) typology of events is used to classify the events, which were used in the data collection for this research. The study utilises data collected in an origin-based survey to explore which events attract repeat visitors and what motivates this repeat visitation. Whilst marketing literature, and to some degree, tourism literature, have examined repeat purchase and repeat visitation, events literature has not dealt with this to any great extent. While there has been increased examination of the motivation and behaviour of event visitors (Mohr, Backman et al. 1993; Uysal, Gahan et al. 1993; Crompton and McKay 1997; Tang and Turco 2001) there has been relatively little examination of repeat visitors to events. The emphasis within studies on repeat visitation has been on satisfaction with those events rather than a consideration of a wider range of influencing factors (Gitelson and Crompton 1984; O'Neill, Getz et al. 1999). Those factors may include an interest in a particular type of event, influence of family and friends, whether it is a local community event, the cost - value factor and a variety of other reasons. ISBN 9781876248970 1876248971 Language eng Field of Research 150599 Marketing not elsewhere classified Socio Economic Objective 910403 Marketing HERDC Research category E1.1 Full written paper - refereed Copyright notice ©2005, CAUTHE Persistent URL http://hdl.handle.net/10536/DRO/DU:30040110 Document type: Conference Paper Collections: Faculty of Business and Law Deakin Business School Related Links Link Description Connect to conference webpage Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 09 Nov 2011, 13:17:58 EST Mon, 14 Nov 2011, 10:47:23 EST Mon, 14 Nov 2011, 10:47:59 EST Fri, 16 Mar 2012, 19:09:27 EST Mon, 09 Sep 2013, 11:23:05 EST Fri, 10 Oct 2014, 08:50:46 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 388 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Wed, 09 Nov 2011, 13:17:58 EST