Junek, Olga, Binney, Wayne and Deery, Marg 2004, Disastrous events and destination image, in CAUTHE 2004 : Creating tourism knowledge : Proceedings of the 2004 Council for Australian Tourism and Hospitality Education conference, CAUTHE, [Melbourne, Vic.], pp. 376-387.
Many disastrous events worldwide have impacted on the image of tourist destinations. The subsequent downturn in tourism numbers and tourism spending has been directly blamed on those events. Arrival numbers and hotel occupancy rates have shown an immediate downturn following disastrous events in recent years. A comprehensive crisis management plan should incorporate guidelines to manage the return to the pre-disaster stage and re-positioning of the destination to re-establish its image.
The destination image models discussed in the literature, to date, have not included crisis management as one of the important considerations for a destination. This paper advocates changes to tourism destination image models that recognise the importance of crisis management and its subsequent impact on destination image. Tourism industry planners and marketers need to have access to reliable theoretical frameworks that incorporate all aspects of destination image to guide strategy formulation. The suggested improved model incorporating crisis management status - the preparedness for and the ability to deal with a disaster at any level - is more likely to provide this opportunity.
Notes
Reproduced with the kind permission of the copyright owner.
ISBN
1864997583 9781864997583
Language
eng
Field of Research
159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services
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