Conceptualising levels of customer relational outcomes within social media Read, Wayne, Robertson, Nichola and McQuilken, Lisa 2011, Conceptualising levels of customer relational outcomes within social media, in ANZMAC 2011 : conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, ANZMAC 2011 Conference, Perth W. A., pp. 1-10. Attached Files Name Description MIMEType Size Downloads read-conceptualisinglevels-2011.pdf Published version application/pdf 1.02MB 484 Title Conceptualising levels of customer relational outcomes within social media Author(s) Read, Wayne Robertson, Nichola orcid.org/0000-0002-9564-0945 McQuilken, Lisa orcid.org/0000-0002-2314-7502 Conference name Australia and New Zealand Marketing Academy. Conference (2011 : Perth, W. A.) Conference location Perth, W.A. Conference dates 28-30 Nov. 2011 Title of proceedings ANZMAC 2011 : conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde? Editor(s) MacCarthy, Martin Sanders, Dale Publication date 2011 Conference series Australia and New Zealand Marketing Academy Conference Start page 1 End page 10 Total pages 10 Publisher ANZMAC 2011 Conference Place of publication Perth W. A. Keyword(s) relationship marketing social media customer engagement word of mouth co-creation of value customer engagement behaviour Notes Reproduced with the kind permission of the copyright owner. ISBN 9780646563305 Language eng Field of Research 150506 Marketing Theory Socio Economic Objective 910403 Marketing HERDC Research category E1 Full written paper - refereed Copyright notice ©2011, ANZMAC Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30041345 Document type: Conference Paper Collections: Faculty of Business and Law Deakin Business School School of Management and Marketing Open Access Collection 2018 ERA Submission   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Mon, 09 Jan 2012, 11:20:25 EST Mon, 23 Jan 2012, 10:37:28 EST Mon, 23 Jan 2012, 10:39:35 EST Mon, 23 Jan 2012, 11:08:35 EST Wed, 25 Jan 2012, 13:51:16 EST Wed, 25 Jan 2012, 13:53:26 EST Fri, 27 Jan 2012, 12:18:03 EST Mon, 30 Jan 2012, 15:07:07 EST Mon, 30 Jan 2012, 15:08:00 EST Mon, 30 Jan 2012, 15:08:47 EST Wed, 27 Aug 2014, 22:51:59 EST Fri, 05 Sep 2014, 13:40:31 EST Fri, 17 Oct 2014, 11:14:22 EST Tue, 05 Dec 2017, 12:28:02 EST Fri, 07 Sep 2018, 15:40:46 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 855 Abstract Views, 485 File Downloads  -  Detailed Statistics Created: Mon, 09 Jan 2012, 11:20:16 EST by Katrina Fleming