Latent variable models of need for uniqueness

Tian, Kelly Tepper and Hoyle, Rick H. 1996, Latent variable models of need for uniqueness, Multivariate behavioral research, vol. 31, no. 4, pp. 467-494, doi: 10.1207/s15327906mbr3104_4.

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Title Latent variable models of need for uniqueness
Author(s) Tian, Kelly Tepper
Hoyle, Rick H.
Journal name Multivariate behavioral research
Volume number 31
Issue number 4
Start page 467
End page 494
Total pages 28
Publisher Psychology Press
Place of publication Philadelphia, Pa.
Publication date 1996-11-04
ISSN 0027-3171
Keyword(s) uniqueness
Need for Uniqueness Scale
behavioral research
Summary The theory of uniqueness has been invoked to explain attitudinal and behavioral nonconformity with respect to peer-group, social-cultural, and statistical norms, as well as the development of a distinctive view of self via seeking novelty goods, adopting new products, acquiring scarce commodities, and amassing material possessions. Present research endeavors in psychology and consumer behavior are inhibited by uncertainty regarding the psychometric properties of the Need for Uniqueness Scale, the primary instrument for measuring individual differences in uniqueness motivation. In an important step toward facilitating research on uniqueness motivation, we used confirmatory factor analysis to evaluate three a priori latent variable models of responses to the Need for Uniqueness Scale. Among the a priori models, an oblique three-factor model best accounted for commonality among items. Exploratory factor analysis followed by estimation of unrestricted three- and four-factor models revealed that a model with a complex pattern of loadings on four modestly correlated factors may best explain the latent structure of the Need for Uniqueness Scale. Additional analyses evaluated the associations among the three a priori factors and an array of individual differences. Results of those analyses indicated the need to distinguish among facets of the uniqueness motive in behavioral research.
Language eng
DOI 10.1207/s15327906mbr3104_4
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
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Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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