Locating the semiotic power of multimodality

Hull, Glynda A. and Nelson, Mark Evan 2005, Locating the semiotic power of multimodality, Written communication, vol. 22, no. 2, pp. 224-261, doi: 10.1177/0741088304274170.

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Title Locating the semiotic power of multimodality
Author(s) Hull, Glynda A.
Nelson, Mark Evan
Journal name Written communication
Volume number 22
Issue number 2
Start page 224
End page 261
Total pages 38
Publisher Sage Publications
Place of publication Thousand Oaks, Calif.
Publication date 2005-04
ISSN 0741-0883
Keyword(s) multimodal texts
digital stories
New London Group
Summary This article reports research that attempts to characterize what is powerful about digital multimodal texts. Building from recent theoretical work on understanding the workings and implications of multimodal communication, the authors call for a continuing empirical investigation into the roles that digital multimodal texts play in real-world contexts, and they offer one example of how such investigations might be approached. Drawing on data from the practice of multimedia digital storytelling, specifically a piece titled “Lyfe-N-Rhyme,” created by Oakland, California, artist Randy Young (accessible at http://www.oaklanddusty.org/videos.php), the authors detail the method and results of a fine-grained multimodal analysis, revealing semiotic relationships between and among different, copresent modes. It is in these relationships, the authors argue, that the expressive power of multimodality resides.
Language eng
DOI 10.1177/0741088304274170
Field of Research 139999 Education not elsewhere classified
Socio Economic Objective 970113 Expanding Knowledge in Education
HERDC Research category C1.1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30042892

Document type: Journal Article
Collection: Faculty of Arts and Education
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