Environmental scanning literature - past, present and future research propositions

Wong, Ho Yin and Hung, Jia-Yi 2012, Environmental scanning literature - past, present and future research propositions, International journal of business environment, vol. 5, no. 1, pp. 30-50, doi: 10.1504/IJBE.2012.044926.

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Title Environmental scanning literature - past, present and future research propositions
Author(s) Wong, Ho YinORCID iD for Wong, Ho Yin orcid.org/0000-0002-2461-650X
Hung, Jia-Yi
Journal name International journal of business environment
Volume number 5
Issue number 1
Start page 30
End page 50
Total pages 21
Publisher Inderscience Publishers
Place of publication Geneva, Switzerland
Publication date 2012
ISSN 1740-0589
Keyword(s) environmental scanning
market orientation
top management cognition
strategic planning
born global firms
literature review
firm characteristics
Summary The purpose of this paper is to establish research propositions that can potentially fill research gaps in the literature of environmental scanning. Major databases such as ABI/INFORM, and Emerald have been searched to gather literature. The literature on environmental scanning is reviewed with an aim to identify patterns in scanning practices as well as research gaps in the extant literature. Three major phases of the development and three main characteristics of the literature have been identified. Four propositions are suggested to fill the research gaps in the literature of the environmental scanning practices; namely, firm characteristics, market orientation, and top management cognition perspective. Further empirical research is needed to test the four propositions in order to provide a full picture for the environmental scanning literature. The contributions of this paper are: 1) the revelation of the evolution of the environmental scanning literature; 2) the identification of research gaps in the environmental scanning literature; 3) the establishment of propositions through which future research can further the knowledge of environmental scanning.
Language eng
DOI 10.1504/IJBE.2012.044926
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2012, Inderscience Publishers
Persistent URL http://hdl.handle.net/10536/DRO/DU:30043039

Document type: Journal Article
Collections: Faculty of Business and Law
Deakin Business School
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