Integrated marketing communication, unhealthy food and power : an under-investigated dynamic Jackson, Michaela and Harrison, Paul 2012, Integrated marketing communication, unhealthy food and power : an under-investigated dynamic, in Proceedings of the 37th Macromarketing Conference, Macromarketing Society, Inc., [Berlin, Germany], pp. 434-444. Attached Files Name Description MIMEType Size Downloads jackson-integratedmarketing-2012.pdf Published version application/pdf 483.00KB 1006 Title Integrated marketing communication, unhealthy food and power : an under-investigated dynamic Author(s) Jackson, Michaela Harrison, Paul orcid.org/0000-0003-4242-6627 Conference name Annual Meeting of the Macromarketing Society (37th : 2012 : Berlin, Germany) Conference location Berlin, Germany Conference dates 13-16 June, 2012 Title of proceedings Proceedings of the 37th Macromarketing Conference Editor(s) Haase, Michaela Kleinaltenkamp, Michael Publication date 2012 Conference series Annual Meeting of the Macromarketing Society Start page 434 End page 444 Total pages 11 Publisher Macromarketing Society, Inc. Place of publication [Berlin, Germany] Keyword(s) food and beverage industry integrated marketing communication power Notes Reproduced with the kind permission of the copyright owner. Conference theme : Sustainable Development of Markets and Marketing Systems in a Globalized World ISBN 9783941240506 Language eng Field of Research 111799 Public Health and Health Services not elsewhere classified Socio Economic Objective 920499 Public Health (excl. Specific Population Health) not elsewhere classified HERDC Research category E1 Full written paper - refereed Copyright notice ©2012, The Author Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30046330 Document type: Conference Paper Collections: Faculty of Business and Law Deakin Business School Faculty of Health Population Health Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Mon, 30 Jul 2012, 15:33:04 EST Fri, 03 Aug 2012, 11:54:19 EST Fri, 03 Aug 2012, 11:59:53 EST Fri, 03 Aug 2012, 12:02:04 EST Fri, 03 Aug 2012, 12:03:40 EST Mon, 06 Aug 2012, 13:37:39 EST Mon, 06 Aug 2012, 13:39:29 EST Mon, 06 Aug 2012, 14:19:19 EST Fri, 17 Oct 2014, 11:36:13 EST Wed, 21 Oct 2015, 17:45:47 EST Tue, 08 Dec 2015, 08:40:27 EST Tue, 05 Dec 2017, 12:34:16 EST Fri, 07 Sep 2018, 16:05:14 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 800 Abstract Views, 1011 File Downloads  -  Detailed Statistics Created: Mon, 30 Jul 2012, 15:32:55 EST by Michaela Jackson