Strategic thinking and the creative process in event management Hopwood, Jonathan 2012, Strategic thinking and the creative process in event management, Ph.D thesis, School of Management and Marketing, Deakin University. Attached Files Name Description MIMEType Size Downloads hopwood-strategicthinking-2012.pdf Connect to thesis application/pdf 5.50MB 1018 Title Strategic thinking and the creative process in event management Author Hopwood, Jonathan Institution Deakin University School School of Management and Marketing Faculty Faculty of Business and Law Degree type Research doctorate Degree name Ph.D Thesis advisor Rentschler, Ruth Radbourne, Jennifer Glow, Hilary orcid.org/0000-0001-9388-8317 Date submitted 2012-09 Summary This thesis asserts that event management requires strategic and creative thinking. This is necessary to envision alternative approaches in an evolving communications landscape. Using a rich, qualitative analysis with one major case study, the conclusion is that events must shift from an operationally led to a strategically informed creative process. Language eng Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified Socio Economic Objective 950199 Arts and Leisure not elsewhere classified Description of original 418 p. Copyright notice ©The author Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30048937 Document type: Thesis Collections: Higher degree theses (Open Access) Open Access Collection   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Tue, 09 Oct 2012, 10:28:28 EST Tue, 09 Oct 2012, 13:23:35 EST Tue, 09 Oct 2012, 14:40:13 EST Tue, 09 Oct 2012, 14:41:09 EST Mon, 12 Aug 2013, 14:20:09 EST Mon, 12 Aug 2013, 15:18:50 EST Thu, 19 Sep 2013, 10:19:55 EST Wed, 16 Oct 2013, 10:15:02 EST Wed, 16 Oct 2013, 10:18:41 EST Wed, 16 Oct 2013, 10:22:50 EST Tue, 22 Oct 2013, 07:12:00 EST Thu, 05 Jan 2017, 12:46:38 EST Wed, 06 Dec 2017, 10:39:42 EST Mon, 13 Aug 2018, 13:50:12 EST Fri, 07 Sep 2018, 19:16:16 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 681 Abstract Views, 1123 File Downloads  -  Detailed Statistics Created: Tue, 09 Oct 2012, 10:28:14 EST by Belinda Lee