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Transfer of electronic commerce trust between brick-and-mortar and online business environments

Wingreen, Stephen C., Baglione, Stephen L. and Storholm, Gordon R. 2012, Transfer of electronic commerce trust between brick-and-mortar and online business environments, in ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012, ACIS, [Geelong, Vic.], pp. 1-12.

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Title Transfer of electronic commerce trust between brick-and-mortar and online business environments
Author(s) Wingreen, Stephen C.
Baglione, Stephen L.
Storholm, Gordon R.
Conference name Australasian Conference on Information Systems (23rd : 2012 : Geelong, Victoria)
Conference location Geelong, Victoria
Conference dates 3-5 Dec. 2012
Title of proceedings ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012
Editor(s) Lamp, JohnORCID iD for Lamp, John orcid.org/0000-0003-1891-0400
Publication date 2012
Conference series Australasian Conference on Information Systems
Start page 1
End page 12
Total pages 12
Publisher ACIS
Place of publication [Geelong, Vic.]
Keyword(s) electronic commerce
business environments
Summary Through experimentation, we establish a causal relationship between trust and the expansion of a retailer from online to brick-and-mortar and vice versa. Trust is multidimensional and contingent on the distribution path first chosen. Vendor trustworthiness (knowledge-based) and technological trustworthiness (institution-based) have different effects depending on the initial and new distribution channel. Expanding from brick-and-mortar to online negatively affects technology-based trust, while transfers from an online to a physical location maintain the same level of technology-based trust. Vendor-based trust is positively affected by transfer from online to the brick-and-mortar location, and is not significantly unaffected by transfers from brick and-mortar to online locations. The perceived “permanence” of a physical location influences consumer beliefs about the location’s trustworthiness.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 089999 Information and Computing Sciences not elsewhere classified
Socio Economic Objective 970108 Expanding Knowledge in the Information and Computing Sciences
Related work DU:30049020
Copyright notice ©2012, The Authors/ACIS
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30049088

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