Crowdsourcing motivations in a not-for-profit GLAM context : the Australian newspapers digitisation program

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Crowdsourcing motivations in a not-for-profit GLAM context : the Australian newspapers digitisation program

Alam, Sultana Lubna and Campbell, John 2012, Crowdsourcing motivations in a not-for-profit GLAM context : the Australian newspapers digitisation program, in ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012, ACIS, [Geelong, Vic.], pp. 1-11.

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Title	Crowdsourcing motivations in a not-for-profit GLAM context : the Australian newspapers digitisation program
Author(s)	Alam, Sultana Lubna Campbell, John
Conference name	Australasian Conference on Information Systems (23rd : 2012 : Geelong, Victoria)
Conference location	Geelong, Victoria
Conference dates	3-5 Dec. 2012
Title of proceedings	ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012
Editor(s)	Lamp, John orcid.org/0000-0003-1891-0400
Publication date	2012
Conference series	Australasian Conference on Information Systems
Start page	1
End page	11
Total pages	11
Publisher	ACIS
Place of publication	[Geelong, Vic.]
Keyword(s)	crowdsourcing motivation newspapers library not-for-profit
Summary	Crowdsourcing in recent times has become popular among not-for-profits as a means of eliciting members of the public to contribute to activities that would normally have been carried out by staff or by contracting external expertise. The GLAM (galleries, libraries, archives, museums) sector does have a history of involving online volunteers (e.g. reviewing books). Extending that tradition, some GLAM institutions are engaging in crowdsourcing projects to enhance and enrich their collections. But what motivates the public to participate in these crowdsourcing activities? Understanding the unique motivations of participants is needed to establish a motivational framework for GLAM organisations in their not-for-profit context. We present findings from a study of the motivational factors affecting participation in the Australian Newspapers Digitisation Program (ANDP) by the National Library of Australia (NLA). Based on motivational theories and frameworks the study shows that the participants are motivated by a complex framework of personal, collective and external factors. Participants were highly intrinsically motivated, but valued altruistic and community motivations as well. Community and external factors played a vital role in their continued involvement. The paper concludes with a conceptual framework of the motivational factors for crowdsourcing participants in a GLAM context based on the motivational dynamics observed in the ANDP case.
Notes	Reproduced with the kind permission of the copyright owner.
Language	eng
Field of Research	089999 Information and Computing Sciences not elsewhere classified
Socio Economic Objective	970108 Expanding Knowledge in the Information and Computing Sciences
Related work	DU:30049020
Copyright notice	©2012, The Authors/ACIS
Free to Read?	Yes
Persistent URL	http://hdl.handle.net/10536/DRO/DU:30049107

Document type:	Conference Paper
Collections:	Faculty of Business and Law ACIS : Proceedings of the 23rd Australasian Conference on Information Systems 2012 Open Access Collection Department of Information Systems and Business Analytics


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