Telstra - the 3 Rs of social media engagement Quinn-Allan, Deirdre 2012, Telstra - the 3 Rs of social media engagement. In Belch, George E., Belch, Michael A., Kerr, Gayle and Powell, Irene (ed), Advertising : an integrated marketing communication perspective, McGraw Hill, North Ryde, N.S.W, pp.78-81. Attached Files Name Description MIMEType Size Downloads Title Telstra - the 3 Rs of social media engagement Author(s) Quinn-Allan, Deirdre Title of book Advertising : an integrated marketing communication perspective Editor(s) Belch, George E. Belch, Michael A. Kerr, Gayle Powell, Irene Publication date 2012 Chapter number Case study 1A in Chapter 3 Total chapters 17 Start page 78 End page 81 Total pages 4 Publisher McGraw Hill Place of Publication North Ryde, N.S.W Keyword(s) marketing communication social media social media policy ISBN 0070997985 9780070997981 Edition 2nd Language eng Field of Research 150502 Marketing Communications Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture HERDC Research category B1 Book chapter Copyright notice ©2012, McGraw Hill Persistent URL http://hdl.handle.net/10536/DRO/DU:30049485 Document type: Book Chapter Collections: Faculty of Arts and Education School of Communication and Creative Arts Related Links Link Description Connect to publishers page for book Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Mon, 26 Nov 2012, 13:11:54 EST Mon, 26 Nov 2012, 14:48:27 EST Fri, 30 Nov 2012, 12:54:31 EST Fri, 30 Nov 2012, 12:55:45 EST Fri, 30 Nov 2012, 14:50:59 EST Fri, 30 Nov 2012, 14:57:15 EST Fri, 30 Nov 2012, 15:01:13 EST Wed, 09 Jul 2014, 11:39:59 EST Wed, 16 Jul 2014, 09:45:09 EST Wed, 16 Jul 2014, 09:49:12 EST Sat, 19 Jul 2014, 15:50:40 EST Wed, 23 Jul 2014, 09:46:44 EST Wed, 23 Jul 2014, 09:55:02 EST Wed, 23 Jul 2014, 10:24:43 EST Mon, 17 Nov 2014, 09:48:08 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 332 Abstract Views, 7 File Downloads  -  Detailed Statistics Created: Mon, 26 Nov 2012, 13:11:43 EST by Deirdre Quinn-allan