Business marketing : text and cases McClaren, Nicholas 2008, Business marketing : text and cases, McGraw-Hill Custom Publishing, Sydney, N.S.W.. Attached Files Name Description MIMEType Size Downloads Title Business marketing : text and cases Author(s) McClaren, Nicholas orcid.org/0000-0002-8373-1436 Publication date 2008 Total pages 541 p. Publisher McGraw-Hill Custom Publishing Place of Publication Sydney, N.S.W. Summary Produced for undergraduate unit MMK368 (Business marketing) offered by the Faculty of Business and Law's Bowater School of Management and Marketing in Deakin University's flexible learning program. Language eng Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category AN.1 Other book, or book not attributed to Deakin University Persistent URL http://hdl.handle.net/10536/DRO/DU:30051909 Document type: Book Collections: Faculty of Business and Law School of Management and Marketing   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Tue, 16 Apr 2013, 10:53:27 EST Tue, 16 Apr 2013, 11:04:24 EST Fri, 17 Oct 2014, 12:02:59 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 139 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Tue, 16 Apr 2013, 10:53:27 EST