Developing and validating an overall international marketing performance scale Wong, Ho Yin 2013, Developing and validating an overall international marketing performance scale, Academy of Taiwan business management review, vol. 9, no. 2, pp. 174-183. Attached Files Name Description MIMEType Size Downloads wong-developingandvalidating-2013.pdf Published version application/pdf 538.54KB 137 Title Developing and validating an overall international marketing performance scale Author(s) Wong, Ho Yin orcid.org/0000-0002-2461-650X Journal name Academy of Taiwan business management review Volume number 9 Issue number 2 Start page 174 End page 183 Total pages 10 Publisher Taiwan Institute of Business Administration Place of publication Taichung City, Taiwan Publication date 2013-08 ISSN 1813-0534 Keyword(s) Australian firms Summary The purpose of this chapter is to develop and validate a scale of the overall international marketing performance. Based on a review of the existing literature, the scale constructed to measure international marketing performance used in this study included three factors; namely, finance, strategic and brand performance. A total of 315 Australian firms involved in international marketing were surveyed. Exploratory and confirmatory factor analyses were undertaken to validate the scale. Findings support the conceptualization that the overall international marketing construct consists of three factors. The present study contributes to the understanding of the measurement of the overall international marketing performance by empirically testing the dimensionality of this construct. Language eng Field of Research 150503 Marketing Management (incl Strategy and Customer Relations) Socio Economic Objective 910403 Marketing HERDC Research category C1 Refereed article in a scholarly journal HERDC collection year 2013 Copyright notice ©2013, Taiwan Institute of Business Administration Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30055470 Document type: Journal Article Collections: Faculty of Business and Law Deakin Business School Open Access Collection   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Wed, 28 Aug 2013, 11:41:32 EST Thu, 29 Aug 2013, 08:34:38 EST Thu, 29 Aug 2013, 16:00:52 EST Thu, 29 Aug 2013, 16:14:41 EST Thu, 29 Aug 2013, 16:16:01 EST Mon, 22 Sep 2014, 15:36:55 EST Wed, 18 Mar 2015, 13:33:35 EST Tue, 06 Sep 2016, 21:26:10 EST Tue, 05 Dec 2017, 12:42:01 EST Fri, 07 Sep 2018, 16:38:43 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 603 Abstract Views, 143 File Downloads  -  Detailed Statistics Created: Wed, 28 Aug 2013, 11:41:14 EST by Aysun Alpyurek