Monitoring food and non-alcoholic beverage promotions to children

Kelly, B., King, L., Baur, L., Rayner, M., Lobstein, T., Monteiro, C., Macmullan, J., Mohan, S., Barquera, S., Friel, S., Hawkes, C., Kumanyika, S., L'Abbe, M., Lee, A., Ma, J., Neal, B., Sacks, G., Sanders, D., Snowdon, W., Swinburn, B., Vandevijvere, S. and Walker, C. 2013, Monitoring food and non-alcoholic beverage promotions to children, Obesity reviews, vol. 14, Supplement S1, pp. 59-69.

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Title Monitoring food and non-alcoholic beverage promotions to children
Author(s) Kelly, B.
King, L.
Baur, L.
Rayner, M.
Lobstein, T.
Monteiro, C.
Macmullan, J.
Mohan, S.
Barquera, S.
Friel, S.
Hawkes, C.
Kumanyika, S.
L'Abbe, M.
Lee, A.
Ma, J.
Neal, B.
Sacks, G.ORCID iD for Sacks, G.
Sanders, D.
Snowdon, W.
Swinburn, B.
Vandevijvere, S.
Walker, C.
Journal name Obesity reviews
Volume number 14
Season Supplement S1
Start page 59
End page 69
Total pages 11
Publisher Wiley-Blackwell
Place of publication Chichester, England
Publication date 2013
ISSN 1467-7881
Keyword(s) food promotion
sugar-sweetened beverages
Summary Food and non-alcoholic beverage marketing is recognized as an important factor influencing food choices related to non-communicable diseases. The monitoring of populations' exposure to food and non-alcoholic beverage promotions, and the content of these promotions, is necessary to generate evidence to understand the extent of the problem, and to determine appropriate and effective policy responses. A review of studies measuring the nature and extent of exposure to food promotions was conducted to identify approaches to monitoring food promotions via dominant media platforms. A step-wise approach, comprising ‘minimal’, ‘expanded’ and ‘optimal’ monitoring activities, was designed. This approach can be used to assess the frequency and level of exposure of population groups (especially children) to food promotions, the persuasive power of techniques used in promotional communications (power of promotions) and the nutritional composition of promoted food products. Detailed procedures for data sampling, data collection and data analysis for a range of media types are presented, as well as quantifiable measurement indicators for assessing exposure to and power of food and non-alcoholic beverage promotions. The proposed framework supports the development of a consistent system for monitoring food and non-alcoholic beverage promotions for comparison between countries and over time.
Language eng
Field of Research 119999 Medical and Health Sciences not elsewhere classified
Socio Economic Objective 970111 Expanding Knowledge in the Medical and Health Sciences
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2013, Wiley-Blackwell Publishing
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Document type: Journal Article
Collections: Faculty of Health
Population Health
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