Private label brand trends in the grocery retail industry

Chimhundu, Ranga and Chadee, Doren 2013, Private label brand trends in the grocery retail industry, Journal of euro marketing, vol. 22, no. 1 & 2, pp. 36-47.

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Title Private label brand trends in the grocery retail industry
Author(s) Chimhundu, Ranga
Chadee, DorenORCID iD for Chadee, Doren
Journal name Journal of euro marketing
Volume number 22
Issue number 1 & 2
Start page 36
End page 47
Total pages 11
Publisher IMDA Press
Place of publication Hummelstown, Pa.
Publication date 2013
ISSN 1049-6483
Keyword(s) private label brands
store brands
manufacturer brands
grocery retail
share trends
multiple-case study
Language eng
Field of Research 150309 Logistics and Supply Chain Management
Socio Economic Objective 910402 Management
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2013, Taylor & Francis
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Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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Created: Thu, 14 Nov 2013, 14:42:29 EST by Katrina Fleming

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