The role of physical attractiveness in marketing education: an exploratory study Ho, Henry and Casidy, Riza 2010, The role of physical attractiveness in marketing education: an exploratory study, in Proceedings of the Australia and New Zealand Marketing Academy Conference; ANZMAC 2010, ANZMAC, Christchurch, New Zealand. Attached Files Name Description MIMEType Size Downloads casidy-theroleof-2010.pdf Published version application/pdf 210.21KB 107 Title The role of physical attractiveness in marketing education: an exploratory study Author(s) Ho, Henry Casidy, Riza orcid.org/0000-0002-6836-245X Conference name Australia and New Zealand Marketing Academy Conference (2010 : Christchurch, NZ) Conference location Christchurch, New Zealand Conference dates 29 Nov - 1 Dec 2010 Title of proceedings Proceedings of the Australia and New Zealand Marketing Academy Conference; ANZMAC 2010 Editor(s) Ballantine, Paul Finsterwalder, Jorg Publication date 2010 Conference series Australia and New Zealand Marketing Academy Conference Total pages 8 Publisher ANZMAC Place of publication Christchurch, New Zealand Keyword(s) Lecture attendance Physical attractiveness Marketing education Summary Recent work on the relationship between class attendance and student performance found that student absenteeism impacted negatively on students’ grade or scores performance (Stanca, 2006). This research aims to examine the relationship between students’ perceived physical attractiveness and lecture attendance. The findings indicated that most students agreed that they will attend the face-to-face lecture more often if the lecturer is ‘funny’. In particular, the male respondents of the study claimed that they would be more likely to attend lecture if the lecturer is ‘attractive’ and ‘good-looking’. Such results may be an indicator that physical attractiveness of the instructor can be one of the motivating factors for students to attend face to face lecture sessions. ISBN 9780473178208 Language eng Field of Research 150599 Marketing not elsewhere classified Socio Economic Objective 910403 Marketing HERDC Research category E1.1 Full written paper - refereed Copyright notice ©2010, The Author Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30061066 Document type: Conference Paper Collections: Faculty of Business and Law Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Wed, 26 Feb 2014, 12:45:40 EST Thu, 27 Feb 2014, 08:28:08 EST Thu, 27 Feb 2014, 09:54:27 EST Fri, 28 Feb 2014, 09:08:09 EST Mon, 03 Mar 2014, 12:04:03 EST Mon, 03 Mar 2014, 14:46:28 EST Mon, 03 Mar 2014, 14:47:31 EST Wed, 12 Mar 2014, 13:35:50 EST Mon, 17 Mar 2014, 10:46:21 EST Mon, 15 Sep 2014, 12:19:19 EST Wed, 04 Feb 2015, 12:40:12 EST Wed, 04 Feb 2015, 12:42:05 EST Wed, 06 Dec 2017, 06:03:27 EST Fri, 07 Sep 2018, 16:57:35 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 410 Abstract Views, 108 File Downloads  -  Detailed Statistics Created: Wed, 26 Feb 2014, 12:45:29 EST by Riza Casidy