Conceptual overlap between moral norms and anticipated regret in the prediction of intention: implications for theory of planned behaviour research Newton, Joshua D., Newton, Fiona J., Ewing, Michael T., Burney, Sue and Hay, Margaret 2013, Conceptual overlap between moral norms and anticipated regret in the prediction of intention: implications for theory of planned behaviour research, Psychology and Health, vol. 28, no. 5, pp. 495-513, doi: 10.1080/08870446.2012.745936. Attached Files Name Description MIMEType Size Downloads Title Conceptual overlap between moral norms and anticipated regret in the prediction of intention: implications for theory of planned behaviour research Author(s) Newton, Joshua D. orcid.org/0000-0002-7892-361X Newton, Fiona J. Ewing, Michael T. orcid.org/0000-0002-2260-2761 Burney, Sue Hay, Margaret Journal name Psychology and Health Volume number 28 Issue number 5 Start page 495 End page 513 Total pages 19 Publisher Routledge Place of publication Oxford, Eng. Publication date 2013 ISSN 0887-0446 Keyword(s) Theory of planned behaviour Moral norms Anticipated regret Intention Summary Moral norms and anticipated regret are widely used extensions to the theory of planned behaviour, yet there is some evidence to suggest that these constructs may conceptually overlap as predictors of intention. Two health-related behaviours with distinct moral implications (Study 1: organ donation registration, N = 352 and Study 2: condom usage, N = 1815) were therefore examined to ascertain whether moral norms and anticipated regret are indeed conceptually distinct. While evidence consistent with conceptual overlap was identified in Study 1, the evidence for such overlap in Study 2 was more ambiguous. In Study 3, a meta-analysis of existing literature revealed that the relationship between moral norms and anticipated regret was moderated by the extent of the moral implications arising from the behaviour under examination. Taken together, these findings suggest that conceptual overlap between moral norms and anticipated regret is more likely to occur among behaviours with obvious moral implications. Researchers wishing to examine the predictive utility of moral norms and anticipated regret among such behaviours would therefore be advised to aggregate these measures to form a composite variable (personal norms). Language eng DOI 10.1080/08870446.2012.745936 Field of Research 150599 Marketing not elsewhere classified Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category C1.1 Refereed article in a scholarly journal Copyright notice ©2013, Taylor & Francis Persistent URL http://hdl.handle.net/10536/DRO/DU:30062363 Document type: Journal Article Collections: Faculty of Business and Law School of Management and Marketing Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Fri, 04 Apr 2014, 09:27:42 EST Fri, 04 Apr 2014, 11:43:09 EST Wed, 09 Apr 2014, 15:12:15 EST Thu, 28 Aug 2014, 07:39:12 EST Thu, 11 Dec 2014, 20:08:08 EST Mon, 02 Mar 2015, 14:49:16 EST Wed, 16 Mar 2016, 09:32:34 EST Wed, 17 Aug 2016, 08:56:03 EST Tue, 06 Sep 2016, 23:30:27 EST Filtered Full Citation counts:   Cited 15 times in TR Web of Science Cited 17 times in Scopus Search Google Scholar Access Statistics: 1048 Abstract Views, 10 File Downloads  -  Detailed Statistics Created: Fri, 04 Apr 2014, 09:27:42 EST