Ethical evaluation of audience segmentation in social marketing Newton, Joshua D., Newton, Fiona J., Turk, Tahir and Ewing, Michael T. 2013, Ethical evaluation of audience segmentation in social marketing, European journal of marketing, vol. 47, no. 9, pp. 1421-1438, doi: 10.1108/EJM-09-2011-0515. Attached Files Name Description MIMEType Size Downloads newton-ethicalevaluation-post-2013.pdf Post print application/pdf 522.78KB 1298 Title Ethical evaluation of audience segmentation in social marketing Author(s) Newton, Joshua D. orcid.org/0000-0002-7892-361X Newton, Fiona J. Turk, Tahir Ewing, Michael T. orcid.org/0000-0002-2260-2761 Journal name European journal of marketing Volume number 47 Issue number 9 Start page 1421 End page 1438 Total pages 18 Publisher Emerald Group Publishing Place of publication Bingley, England Publication date 2013 ISSN 0309-0566 1758-7123 Keyword(s) social marketing ethics segmentation Kenya HIV/AIDS Language eng DOI 10.1108/EJM-09-2011-0515 Field of Research 150599 Marketing not elsewhere classified Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category C1.1 Refereed article in a scholarly journal Copyright notice ©2013, Emerald Group Publishing Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30062383 Document type: Journal Article Collections: Faculty of Business and Law School of Management and Marketing Open Access Collection 2018 ERA Submission Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Fri, 04 Apr 2014, 09:33:21 EST Fri, 06 Jun 2014, 09:50:56 EST Mon, 09 Jun 2014, 09:52:47 EST Mon, 09 Jun 2014, 09:53:24 EST Thu, 28 Aug 2014, 07:39:29 EST Thu, 11 Dec 2014, 20:09:04 EST Wed, 18 Nov 2015, 07:02:07 EST Wed, 06 Dec 2017, 06:05:26 EST Fri, 07 Sep 2018, 17:03:20 EST Filtered Full Citation counts:   Cited 31 times in TR Web of Science Cited 36 times in Scopus Search Google Scholar Access Statistics: 1033 Abstract Views, 1314 File Downloads  -  Detailed Statistics Created: Fri, 04 Apr 2014, 09:33:21 EST