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Social marketing : why injury prevention needs to adopt this behaviour change approach

Newton, Joshua D., Ewing, Michael T. and Finch, Caroline F. 2013, Social marketing : why injury prevention needs to adopt this behaviour change approach, British journal of sports medicine, vol. 47, no. 11, pp. 665-667, doi: 10.1136/bjsports-2011-090567.

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Title Social marketing : why injury prevention needs to adopt this behaviour change approach
Author(s) Newton, Joshua D.ORCID iD for Newton, Joshua D. orcid.org/0000-0002-7892-361X
Ewing, Michael T.ORCID iD for Ewing, Michael T. orcid.org/0000-0002-2260-2761
Finch, Caroline F.
Journal name British journal of sports medicine
Volume number 47
Issue number 11
Start page 665
End page 667
Total pages 3
Publisher BMJ Publishing Group
Place of publication London, England
Publication date 2013
ISSN 0306-3674
Keyword(s) social marketing
injury prevention
behaviour change
Language eng
DOI 10.1136/bjsports-2011-090567
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2013, BMJ Publishing Group
Persistent URL http://hdl.handle.net/10536/DRO/DU:30062390

Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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