Brand love in sport: antecedents and consequences Broadbent, Sarah 2012, Brand love in sport: antecedents and consequences, Ph.D thesis, School of Management and Marketing, Deakin University. Attached Files Name Description MIMEType Size Downloads broadbent-brandlove-2012A.pdf Connect to thesis application/pdf 2.91MB 1267 Title Brand love in sport: antecedents and consequences Author Broadbent, Sarah Institution Deakin University School School of Management and Marketing Faculty Faculty of Business and Law Degree type Research doctorate Degree name Ph.D Thesis advisor Bridson, Kerrie orcid.org/0000-0002-3454-9910 Ferkins, Lesley Rentschler, Ruth Date submitted 2012-10 Keyword(s) Brand love Sports Brand loyalty Summary This study explores brand love within the sport context. Specifically, this thesis addresses the scarcity of exploratory empirical investigations of brand love and provides an understanding of the dimensions of brand love and further establishes an empirical relationship between brand associations, brand love, and loyalty. Language eng Field of Research 150503 Marketing Management (incl Strategy and Customer Relations) 150404 Sport and Leisure Management Socio Economic Objective 950102 Organised Sports Description of original xvi, 17-344 pages : tables, diagrams, some coloured Copyright notice ©The Author. All Rights Reserved Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30062512 Document type: Thesis Collections: Higher degree theses (Open Access) Open Access Collection   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Thu, 17 Apr 2014, 12:16:27 EST Thu, 17 Apr 2014, 12:18:52 EST Thu, 17 Apr 2014, 12:19:51 EST Thu, 17 Apr 2014, 12:21:03 EST Thu, 17 Apr 2014, 12:21:43 EST Fri, 23 May 2014, 12:09:06 EST Fri, 23 May 2014, 12:11:13 EST Thu, 09 Mar 2017, 07:00:31 EST Thu, 09 Mar 2017, 08:45:57 EST Fri, 10 Aug 2018, 10:23:01 EST Fri, 07 Sep 2018, 19:13:06 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 770 Abstract Views, 1273 File Downloads  -  Detailed Statistics Created: Thu, 17 Apr 2014, 12:16:12 EST by Belinda Lee