The ABC, the Australian Children’s Television Foundation, and the emergence of digital children’s television in Australia Rutherford, Leonie 2014, The ABC, the Australian Children’s Television Foundation, and the emergence of digital children’s television in Australia, Media international Australia, incorporating culture and policy, vol. 151, pp. 5-15. Attached Files Name Description MIMEType Size Downloads rutherford-abcaustralian-2014.pdf Published version application/pdf 358.67KB 492 Title The ABC, the Australian Children’s Television Foundation, and the emergence of digital children’s television in Australia Author(s) Rutherford, Leonie orcid.org/0000-0003-3940-3379 Journal name Media international Australia, incorporating culture and policy Volume number 151 Start page 5 End page 15 Total pages 11 Publisher University of Queensland Place of publication Brisbane, Qld. Publication date 2014-06 ISSN 1329-878X 2200-467X Keyword(s) digital television children public broadcasting Australian Broadcasting Corporation media policy Australian Children's Television Foundation digital content strategy subscription TV ABC3 Summary  This paper analyses the campaign to establish terrestrial digital children’s public service broadcasting in Australia. It finds that the development of the Australian Broadcasting Corporation’s digital children’s channel (ABC3), an initiative initially embraced somewhat opportunistically, enabled an expansion strategy for the public service broadcaster that ultimately helped determine the shape of its current digital channel portfolio. Contrasting the collective and divergent interpretations of future audience behaviours and needs developed by the Australian Children’s Television Foundation (ACTF) and the ABC, it argues that both organisations developed strategies and made policy decisions that were influential in conditioning the current digital television ecology. Language eng Field of Research 190204 Film and Television Socio Economic Objective 890405 Radio and Television Broadcasting HERDC Research category C1 Refereed article in a scholarly journal Copyright notice ©2014, University of Queensland Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30064841 Document type: Journal Article Collections: Faculty of Arts and Education School of Communication and Creative Arts Open Access Collection Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Thu, 03 Jul 2014, 16:14:14 EST Thu, 03 Jul 2014, 16:15:32 EST Thu, 03 Jul 2014, 16:21:00 EST Fri, 04 Jul 2014, 09:49:34 EST Fri, 04 Jul 2014, 10:29:52 EST Mon, 07 Jul 2014, 14:02:51 EST Mon, 07 Jul 2014, 14:04:22 EST Mon, 03 Nov 2014, 12:55:58 EST Mon, 01 Dec 2014, 11:10:48 EST Wed, 14 Oct 2015, 13:47:51 EST Wed, 11 Jan 2017, 10:04:37 EST Wed, 06 Dec 2017, 06:08:00 EST Mon, 22 Jan 2018, 14:08:23 EST Fri, 07 Sep 2018, 18:07:11 EST Filtered Full Citation counts:   Cited 2 times in TR Web of Science Cited 2 times in Scopus Search Google Scholar Access Statistics: 762 Abstract Views, 492 File Downloads  -  Detailed Statistics Created: Thu, 03 Jul 2014, 16:14:12 EST by Leonie Rutherford