Profiling for profit : a report on target marketing and profiling practices in the credit industry Harrison, Paul and Gray, Charles Ti 2012, Profiling for profit : a report on target marketing and profiling practices in the credit industry, Consumer Action Law Centre, Melbourne, Vic.. Attached Files Name Description MIMEType Size Downloads harrison-profilingfor-2012.pdf Published version application/pdf 1.37MB 335 Title Profiling for profit : a report on target marketing and profiling practices in the credit industry Author(s) Harrison, Paul orcid.org/0000-0003-4242-6627 Gray, Charles Ti Contributor(s) Consumer Action Law Centre Publication date 2012 Total pages 58 p. Publisher Consumer Action Law Centre Place of publication Melbourne, Vic. Keyword(s) consumer policy credit marketing neural networking data mining Summary This report examines how many businesses make significant investments to purchase and develop customer relationship management systems. Given such investments, information about these systems is not widely available, but some publicly available information gives indication of the extent, and purpose, of the use. Recognising that lenders use customer information and highly sophisticated systems to target their marketing strategies, is the first step towards ensuring that these practices are taken into account in the development of consumer policy and law reform. This research was funded by the consumer advisory panel of the Australian Securities and Investment Commission (ASIC). Notes A joint research project by Deakin University and Consumer Action Law Centre ISBN 9780980478853 Language eng Field of Research 150599 Marketing not elsewhere classified Socio Economic Objective 910205 Industry Policy HERDC Research category A6.1 Research report/technical paper Copyright notice ©2012, Consumer Action Law Centre Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30064922 Document type: Report Collections: Faculty of Business and Law Deakin Business School Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Mon, 14 Jul 2014, 16:29:58 EST Tue, 15 Jul 2014, 10:11:14 EST Tue, 15 Jul 2014, 10:13:09 EST Tue, 15 Jul 2014, 10:24:42 EST Tue, 15 Jul 2014, 10:26:05 EST Tue, 15 Jul 2014, 11:14:24 EST Fri, 17 Oct 2014, 12:47:57 EST Mon, 03 Nov 2014, 14:18:13 EST Mon, 01 Dec 2014, 15:31:55 EST Wed, 07 Sep 2016, 07:22:05 EST Wed, 06 Dec 2017, 06:08:10 EST Fri, 07 Sep 2018, 17:12:49 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 388 Abstract Views, 335 File Downloads  -  Detailed Statistics Created: Mon, 14 Jul 2014, 16:29:45 EST by Paul Harrison