Scandal thresholds for sports celebrities as charitable ambassadors McDonald, Sharyn 2014, Scandal thresholds for sports celebrities as charitable ambassadors, in CPIS 2014 : Persona, celebrity, publics : Proceedings of the Contemporary Publics 2014 International Symposium, Persona, Celebrity, Publics research Group, Deakin University, Melbourne, Vic., pp. 24-24. Attached Files Name Description MIMEType Size Downloads mcdonald-scandalthresholds-2014.pdf Published version application/pdf 629.89KB 57 Title Scandal thresholds for sports celebrities as charitable ambassadors Author(s) McDonald, Sharyn orcid.org/0000-0002-6534-4088 Conference name Contemporary Publics. International Symposium (2014 : Melbourne, Vic.) Conference location Melbourne, Vic. Conference dates 24 - 25 Feb. 2014 Title of proceedings CPIS 2014 : Persona, celebrity, publics : Proceedings of the Contemporary Publics 2014 International Symposium Editor(s) [Unknown] Publication date 2014 Conference series Contemporary Publics International Symposium Start page 24 End page 24 Total pages 1 Publisher Persona, Celebrity, Publics research Group, Deakin University Place of publication Melbourne, Vic. Keyword(s) charitable organisations sport celebrities brand portfolio ambassadors scandal Summary This paper considered the charitable ambassador role sports celebrities assume. The research analysed the media attention and the impact on organisations when celebrities transgressed. Notes Abstract 10D Language eng Field of Research 200101 Communication Studies 150303 Corporate Governance and Stakeholder Engagement Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture HERDC Research category E3 Extract of paper Copyright notice ©2014, Deakin University Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30065037 Document type: Conference Paper Collections: Faculty of Arts and Education School of Communication and Creative Arts Open Access Collection Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Tue, 22 Jul 2014, 14:09:36 EST Wed, 23 Jul 2014, 09:43:00 EST Wed, 06 Aug 2014, 12:08:37 EST Wed, 06 Aug 2014, 12:09:08 EST Wed, 06 Aug 2014, 12:15:21 EST Tue, 23 Dec 2014, 08:10:06 EST Tue, 23 Dec 2014, 08:11:17 EST Wed, 07 Sep 2016, 07:26:18 EST Wed, 06 Dec 2017, 06:08:26 EST Fri, 07 Sep 2018, 17:13:56 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 115 Abstract Views, 60 File Downloads  -  Detailed Statistics Created: Tue, 22 Jul 2014, 14:09:24 EST by Sharyn Mcdonald