Intimacy at work: Playback theatre and corporate cultural change in Mercedes Benz, Brazil Dennis, Rea 2010, Intimacy at work: Playback theatre and corporate cultural change in Mercedes Benz, Brazil, Journal of organisational transformation and social change, vol. 7, no. 3, pp. 301-319. Attached Files Name Description MIMEType Size Downloads Title Intimacy at work: Playback theatre and corporate cultural change in Mercedes Benz, Brazil Author(s) Dennis, Rea orcid.org/0000-0002-6214-3504 Journal name Journal of organisational transformation and social change Volume number 7 Issue number 3 Start page 301 End page 319 Total pages 19 Publisher Maney Publishing Place of publication London, England Publication date 2010 ISSN 1477-9633 2040-056X Keyword(s) playback theatre; cultural development personal story social change people-centred change Summary On the back of a faltering economic year in 2007 and a major merger of motor car and truck dealerships, international motor car giant Mercedes Benz adopted a radical approach to re-aligning the company vision for their Brazilian business. Adopting a people-centred approach to change, they integrated participatory theatre and personal stories into a nationwide cultural development programme producing twelve performances in twelve cities. The central content of the performances came from employees who told personal stories that were then performed onstage. Each event acted as a unique expression of workplace values that would be led by employee attitudes and behaviour. Through the dialogic process, the company established a new code of conduct for customer care for the next phase of company activity. This article critiques various aspects of the programme and considers the value and limitations in the person-centred approach facilitated through theatre. Language eng Field of Research 190404 Drama, Theatre and Performance Studies 160805 Social Change Socio Economic Objective 950105 The Performing Arts (incl. Theatre and Dance) HERDC Research category C1.1 Refereed article in a scholarly journal Copyright notice ©2010, Maney Publishing Persistent URL http://hdl.handle.net/10536/DRO/DU:30065060 Document type: Journal Article Collections: Faculty of Arts and Education School of Communication and Creative Arts   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 23 Jul 2014, 13:34:42 EST Thu, 24 Jul 2014, 10:22:24 EST Fri, 25 Jul 2014, 09:27:54 EST Fri, 25 Jul 2014, 09:30:42 EST Fri, 25 Jul 2014, 09:32:05 EST Fri, 25 Jul 2014, 09:34:21 EST Fri, 25 Jul 2014, 09:35:53 EST Fri, 25 Jul 2014, 09:38:24 EST Fri, 25 Jul 2014, 09:39:42 EST Mon, 28 Jul 2014, 11:14:19 EST Mon, 28 Jul 2014, 11:15:17 EST Wed, 03 Dec 2014, 14:20:44 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 523 Abstract Views, 3 File Downloads  -  Detailed Statistics Created: Wed, 23 Jul 2014, 13:34:18 EST by Rea Dennis