Seriality and persona Marshall, P. David 2014, Seriality and persona, M/C journal : a journal of media and culture, vol. 17, no. 3, Article 802, pp. 1-10. Attached Files Name Description MIMEType Size Downloads marshall-serialityandpersona-2014.pdf Published version application/pdf 1.66MB 701 Title Seriality and persona Author(s) Marshall, P. David orcid.org/0000-0002-0418-4447 Journal name M/C journal : a journal of media and culture Volume number 17 Issue number 3 Season Article 802 Start page 1 End page 10 Total pages 10 Publisher Queensland University of Technology Place of publication Brisbane, Qld. Publication date 2014-06-26 ISSN 1441-2616 Keyword(s) persona seriality serials personnage television character popular music online culture Summary  Persona is a public presentation of identity. One of the key values of a persona is its consistency in its presentation of the self. This article is designed to be the first exploratory steps and overview in charting the idea of seriality in relation to persona and its utility as a concept to describe the constancy and transformation of identity that is now elemental to understanding contemporary persona or the public presentation of the self and its online manifestations. Seriality in terms of persona is first investigated from its entertainment culture origins – with its use in the constitution of characters in fiction in novels, films, games and most prevalently in television. Several examples of serial persona will be analysed with an emphasis on how television has constructed often the most powerful personas: Kevin Spacey’s persona as Frank Underwood in House of Cards is discussed in greater detail in terms of the economic, cultural and affective value of serial persona and its associated formations of risk. It then explores the blending of the fictional and the real in seriality through how popular music performers – in particular Eminem - construct an authentic register of persona to allow for the exploration of the self through emotion and connection. The article concludes with thinking how seriality is connected to the constitutions of online identity and links the concept with aspects of virality and meme culture and their constructions of value, patterns and constancy as it relate to the presentation of the public self. Language eng Field of Research 200104 Media Studies 200101 Communication Studies 200102 Communication Technology and Digital Media Studies Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture HERDC Research category C1 Refereed article in a scholarly journal Copyright notice ©2014, Queensland University of Technology Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30065071 Document type: Journal Article Collections: Faculty of Arts and Education School of Communication and Creative Arts Open Access Collection Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges   Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Wed, 23 Jul 2014, 16:09:28 EST Thu, 24 Jul 2014, 09:33:40 EST Mon, 18 Aug 2014, 12:05:29 EST Tue, 04 Nov 2014, 14:22:14 EST Mon, 22 Dec 2014, 10:18:06 EST Wed, 07 Sep 2016, 07:27:04 EST Wed, 06 Dec 2017, 06:08:28 EST Fri, 07 Sep 2018, 17:14:06 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 898 Abstract Views, 702 File Downloads  -  Detailed Statistics Created: Wed, 23 Jul 2014, 16:09:13 EST by David Marshall