The politics of boganism and public relations in contemporary Australia Demetrious, Kristin 2014, The politics of boganism and public relations in contemporary Australia, in CPIS 2014 : Proceedings of the Contemporary Publics 2014 International Symposium, Deakin University, Melbourne, Vic., pp. 1-1. Attached Files Name Description MIMEType Size Downloads demetrious-werefull-abstract-2014.pdf Published version application/pdf 635.45KB 40 demetrious-werefull-evid-2014.pdf Evidence application/pdf 1.34MB 159 Title The politics of boganism and public relations in contemporary Australia Formatted title  'F*** off, we're full' : the politics of boganism and public relations in contemporary Australia Author(s) Demetrious, Kristin orcid.org/0000-0001-7737-0892 Conference name Contemporary Publics. International Symposium (2014 : Melbourne, Vic.) Conference location Melbourne, Vic. Conference dates 24 - 25 Feb. 2014 Title of proceedings CPIS 2014 : Proceedings of the Contemporary Publics 2014 International Symposium Editor(s) Redmond, Sean orcid.org/0000-0002-1460-8610 Publication date 2014 Conference series Contemporary Publics International Symposium Start page 1 End page 1 Total pages 1 Publisher Deakin University Place of publication Melbourne, Vic. Keyword(s) boganism public relations contemporary Australia Summary What is meant by the term ‘bogan’ and how does its popular usage distinguish a new public occupying a particular class position and social presence in Australian society. Examining a number of media texts, this paper explores the bogan phenomenon and asks if it normatively repositions Marxist ideas of class within the contemporary construct of lifestyle politics and classless capitalism (Beck). Challenging the idea the term is politically benign, the paper argues that the rise ‘boganism’ and its stigmatic associations has implications for public relations. In particular, it argues successful framing techniques designate a group of people occupying social risk positions and that are dis-empowered by eco-discourses and targeted for social control. These marginalised publics lack the sociocultural resources required for participation in the public sphere and as such are malleable and highly receptive to intrinsic and extrinsic forms of public relations. Language eng Field of Research 209999 Language, Communication and Culture not elsewhere classified Socio Economic Objective 970120 Expanding Knowledge in Language HERDC Research category E3 Extract of paper ERA Research output type E Conference publication Copyright notice ©2014, Deakin University Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30067845 Document type: Conference Paper Collections: Faculty of Arts and Education School of Communication and Creative Arts Open Access Collection Related Links Link Description Connect to Elements publication management system Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Thu, 27 Nov 2014, 11:23:52 EST Tue, 09 Dec 2014, 08:52:25 EST Tue, 09 Dec 2014, 13:27:32 EST Tue, 09 Dec 2014, 13:43:42 EST Tue, 16 Dec 2014, 12:32:52 EST Tue, 16 Dec 2014, 12:34:18 EST Wed, 17 Dec 2014, 11:37:12 EST Wed, 17 Dec 2014, 11:41:38 EST Wed, 17 Dec 2014, 11:43:56 EST Wed, 17 Dec 2014, 11:44:50 EST Wed, 17 Dec 2014, 11:47:08 EST Wed, 07 Sep 2016, 08:02:12 EST Wed, 06 Dec 2017, 06:11:24 EST Fri, 07 Sep 2018, 17:21:43 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 194 Abstract Views, 202 File Downloads  -  Detailed Statistics Created: Tue, 09 Dec 2014, 08:52:25 EST