Rational economic models (cognitive models) summary Binney,WW, Brennan,L, Parker,L, Watne,TA and Nguyen,D 2014, Rational economic models (cognitive models) summary. In Brennan,L, Binney,W, Parker,L, Watne,TA and Nguyen,D (ed), Social marketing and behaviour change : models, theory and applications, Edward Elgar, Cheltenham, England, pp.37-38. Attached Files Name Description MIMEType Size Downloads Title Rational economic models (cognitive models) summary Author(s) Binney,WW Brennan,L Parker,L Watne,TA Nguyen,D Title of book Social marketing and behaviour change : models, theory and applications Editor(s) Brennan,L Binney,W Parker,L Watne,TA Nguyen,D Publication date 2014 Chapter number 5 Total chapters 26 Start page 37 End page 38 Total pages 2 Publisher Edward Elgar Place of Publication Cheltenham, England ISBN 1782548149 9781782548140 Language eng Field of Research 150599 Marketing not elsewhere classified Socio Economic Objective 910403 Marketing HERDC Research category BN Other book chapter, or book chapter not attributed to Deakin ERA Research output type X Not reportable Copyright notice ©2014, Edward Elgar Persistent URL http://hdl.handle.net/10536/DRO/DU:30071552 Document type: Book Chapter Collections: Faculty of Business and Law Deakin Business School School of Management and Marketing Related Links Link Description Connect to Elements publication management system Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 18 Mar 2015, 15:26:56 EST Wed, 18 Mar 2015, 15:27:30 EST Thu, 19 Mar 2015, 04:30:10 EST Fri, 20 Mar 2015, 05:09:17 EST Fri, 27 Mar 2015, 15:21:03 EST Fri, 27 Mar 2015, 15:35:14 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 95 Abstract Views, 3 File Downloads  -  Detailed Statistics Created: Wed, 18 Mar 2015, 15:27:30 EST