The equalization price: a measure of consumer-perceived brand equity Swait́, Joffre, Erdem, Tulin, Louviere, Jordan and Dubelaar, Chris 1993, The equalization price: a measure of consumer-perceived brand equity, International journal of research in marketing, vol. 10, no. 1, pp. 23-45, doi: 10.1016/0167-8116(93)90031-S. Attached Files Name Description MIMEType Size Downloads Title The equalization price: a measure of consumer-perceived brand equity Author(s) Swait́, Joffre Erdem, Tulin Louviere, Jordan Dubelaar, Chris Journal name International journal of research in marketing Volume number 10 Issue number 1 Start page 23 End page 45 Total pages 23 Publisher Elsevier Place of publication Amsterdam, The Netherlands Publication date 1993-03 ISSN 0167-8116 Language eng DOI 10.1016/0167-8116(93)90031-S Field of Research 150504 Marketing Measurement Socio Economic Objective 909999 Commercial Services and Tourism not elsewhere classified HERDC Research category C1.1 Refereed article in a scholarly journal Copyright notice ©1993, Elsevier Persistent URL http://hdl.handle.net/10536/DRO/DU:30073325 Document type: Journal Article Collections: Faculty of Business and Law Department of Marketing Related Links Link Description Connect to Elements publication management system Go to link with your DU access privileges   Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Mon, 18 May 2015, 16:10:42 EST Mon, 18 May 2015, 16:13:32 EST Tue, 19 May 2015, 05:01:21 EST Tue, 19 May 2015, 06:09:00 EST Mon, 06 Jul 2015, 13:36:03 EST Mon, 06 Jul 2015, 13:39:34 EST Mon, 06 Jul 2015, 13:59:04 EST Wed, 23 Sep 2015, 12:22:30 EST Mon, 28 Sep 2015, 08:58:46 EST Wed, 09 Nov 2016, 11:21:18 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 148 times in Scopus Search Google Scholar Access Statistics: 770 Abstract Views, 1 File Downloads  -  Detailed Statistics Created: Mon, 18 May 2015, 16:13:32 EST