Marketing ethics in context: the promotion of unhealthy foods and beverages to children

Jackson, Michaela, Harrison, Paul, Swinburn, Boyd and Lawrence, Mark 2015, Marketing ethics in context: the promotion of unhealthy foods and beverages to children. In Nill, Alexander (ed), Handbook on ethics and marketing, Edward Elgar, Cheltenham, Eng., pp.354-386, doi: 10.4337/9781781003435.

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Title Marketing ethics in context: the promotion of unhealthy foods and beverages to children
Author(s) Jackson, Michaela
Harrison, PaulORCID iD for Harrison, Paul
Swinburn, Boyd
Lawrence, MarkORCID iD for Lawrence, Mark
Title of book Handbook on ethics and marketing
Editor(s) Nill, Alexander
Publication date 2015
Chapter number 17
Total chapters 18
Start page 354
End page 386
Total pages 33
Publisher Edward Elgar
Place of Publication Cheltenham, Eng.
Keyword(s) Marketing Ethics
Food Marketing
Summary Marketing ethics has been described as an inherently relative conceptwhereby ethical problems and consequences result from interactionsbetween individuals, but are also shaped by the context in which theyoccur (Chonko and Hunt 1985; Singhapakdi et al. 1996). In makingethical decisions, marketers are influenced by a complex interplay offactors in the broader cultural, economic and organizational environments(Singhapakdi et al. 1996). Within this field, issues arise from organizations’ marketing activities and their consequences (Chonko and Hunt 1985), and the way marketing decisions are shaped by moral standards (Murphy et al. 2005).
ISBN 9781781003428
Language eng
DOI 10.4337/9781781003435
Field of Research 150502 Marketing Communications
111799 Public Health and Health Services not elsewhere classified
160510 Public Policy
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category B1 Book chapter
Copyright notice ©2015, Edward Elgar
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Document type: Book Chapter
Collections: Faculty of Business and Law
School of Management and Marketing
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