Book review: marketing and public relations for museums, galleries, cultural and heritage attractions
Demetrious, Kristin 2012, Book review: marketing and public relations for museums, galleries, cultural and heritage attractions, International journal of arts management, vol. 14, no. 2, Winter, pp. 68-69.
The article reviews the book "Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions," by Ylva French and Sue Runyard.
Language
eng
Field of Research
200199 Communication and Media Studies not elsewhere classified
Socio Economic Objective
970120 Expanding Knowledge in Language, Communication and Culture
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