Responsible management of online academic reputations McDonald, Sharyn 2015, Responsible management of online academic reputations, Persona studies, vol. 1, no. 2, pp. 54-63, doi: 10.21153/ps2015vol1no2art462. Attached Files Name Description MIMEType Size Downloads mcdonald-responsiblemanagement-2015.pdf Published version application/pdf 5.87MB 254 Title Responsible management of online academic reputations Author(s) McDonald, Sharyn orcid.org/0000-0002-6534-4088 Journal name Persona studies Volume number 1 Issue number 2 Start page 54 End page 63 Total pages 10 Publisher Deakin University Place of publication Melbourne, Vic. Publication date 2015-10-30 ISSN 2205-5258 Keyword(s) Professional persona Work-life balance Responsibility Academics Social media, Online Summary Online professional persona creation in academia provides individuals and their employing institutions a range of positive reputational benefits. However, not all academics are equipped to keep pace with the speed and dynamism of the new media environment. This paper examines the challenges experienced by academics who are communicating with multiple audiences across several online platforms, some mandated by their institutions. Some academics are vulnerable to the negative consequences of heightened exposure and need additional protection and support. This paper outlines a set of recommendations that centres on the need for universities to accept greater social responsibility in managing this emerging issue. Language eng DOI 10.21153/ps2015vol1no2art462 Indigenous content off Field of Research 150303 Corporate Governance and Stakeholder Engagement 200101 Communication Studies Socio Economic Objective 950402 Business Ethics HERDC Research category C1 Refereed article in a scholarly journal Copyright notice ©2015, Deakin University Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30079219 Document type: Journal Article Collections: Faculty of Arts and Education School of Communication and Creative Arts Open Access Collection Related Links Link Description Link to full-text (open access)   Connect to Elements publication management system Go to link with your DU access privileges   Publisher URL Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Fri, 30 Oct 2015, 09:53:23 EST Fri, 30 Oct 2015, 09:56:44 EST Sat, 31 Oct 2015, 04:01:04 EST Mon, 02 Nov 2015, 08:08:33 EST Wed, 04 Nov 2015, 12:08:29 EST Mon, 09 Nov 2015, 10:24:45 EST Mon, 09 Nov 2015, 10:26:51 EST Mon, 09 Nov 2015, 10:27:37 EST Mon, 09 Nov 2015, 10:29:43 EST Mon, 09 Nov 2015, 10:46:08 EST Mon, 09 Nov 2015, 10:48:11 EST Tue, 17 Nov 2015, 13:04:50 EST Tue, 17 Nov 2015, 13:06:55 EST Wed, 07 Sep 2016, 10:36:36 EST Wed, 06 Dec 2017, 06:16:56 EST Fri, 07 Sep 2018, 17:39:37 EST Mon, 11 Jan 2021, 11:11:47 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 942 Abstract Views, 255 File Downloads  -  Detailed Statistics Created: Fri, 30 Oct 2015, 09:56:44 EST