The adoption of social media by Australian banks to communicate with the public Senadheera, Vindaya 2015, The adoption of social media by Australian banks to communicate with the public, Ph.D. thesis, Dept. of Information Systems & Business Analytics, Deakin University. Attached Files Name Description MIMEType Size Downloads senadheera-adoptionof-2015A.pdf Connect to thesis application/pdf 2.76MB 1657 Title The adoption of social media by Australian banks to communicate with the public Author Senadheera, Vindaya Institution Deakin University School Dept. of Information Systems & Business Analytics Faculty Faculty of Business & Law Degree type Research doctorate Degree name Ph.D. Thesis advisor Warren Matthew orcid.org/0000-0002-7529-431X Leitch Shona Pye Graeme orcid.org/0000-0003-3394-3227 Date submitted 2015-05 Keyword(s) Australian banks social media adoption sociotechnological factors technology independent adoption model Summary  This thesis focuses on social media adoption by the Australian banks as method of communication. It proposes a ‘technology independent’ adoption model with components that encompass sociotechnological factors governing the adoption of social media. The model can also be adapted by any business organisation and prove beneficial for future. Language eng Field of Research 0806 Information Systems 080609 Information Systems Management Socio Economic Objective 890399 Information Services not elsewhere classified Description of original x, 290 pages : illustrations, tables Copyright notice ©The Author. All Rights Reserved Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30079672 Document type: Thesis Collections: Higher degree theses (Open Access) Open Access Collection   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Thu, 19 Nov 2015, 13:35:21 EST Fri, 20 Nov 2015, 08:43:18 EST Wed, 02 Dec 2015, 09:40:43 EST Wed, 02 Dec 2015, 09:44:23 EST Thu, 09 Mar 2017, 07:17:17 EST Thu, 09 Mar 2017, 09:09:25 EST Tue, 14 Aug 2018, 14:43:44 EST Fri, 07 Sep 2018, 19:18:47 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 477 Abstract Views, 1662 File Downloads  -  Detailed Statistics Created: Thu, 19 Nov 2015, 13:35:10 EST by Prue Plummer