Kafkaesque institutions at the base of the pyramid

Khare, Apoorv and Varman, Rohit 2016, Kafkaesque institutions at the base of the pyramid, Journal of marketing management, vol. 32, no. 17-18, pp. 1619-1646, doi: 10.1080/0267257X.2016.1247908.

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Title Kafkaesque institutions at the base of the pyramid
Author(s) Khare, Apoorv
Varman, Rohit
Journal name Journal of marketing management
Volume number 32
Issue number 17-18
Start page 1619
End page 1646
Total pages 28
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2016
ISSN 0267-257X
Keyword(s) subaltern
institutional context
base of the pyramid
Language eng
DOI 10.1080/0267257X.2016.1247908
Field of Research 150599 Marketing not elsewhere classified
1505 Marketing
1504 Commercial Services
1503 Business And Management
Socio Economic Objective 970115 Expanding Knowledge in Commerce
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2016, Westburn Publishers
Persistent URL http://hdl.handle.net/10536/DRO/DU:30089209

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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