IMPACT OF IM PROGRAMS ON FLE'S PERCEPTION OF IMO AND PERFORMANCE OUTCOMES Ferdous, AS and Polonsky, Michael 2016, IMPACT OF IM PROGRAMS ON FLE'S PERCEPTION OF IMO AND PERFORMANCE OUTCOMES, in LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING, SPRINGER INT PUBLISHING AG, Cham, Switzerland, pp. 580-580. Attached Files Name Description MIMEType Size Downloads Title IMPACT OF IM PROGRAMS ON FLE'S PERCEPTION OF IMO AND PERFORMANCE OUTCOMES Author(s) Ferdous, AS Polonsky, Michael orcid.org/0000-0003-2395-1311 Conference name 16th Biennial World Marketing Congress on Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing Conference location Melbourne, AUSTRALIA Conference dates 2013/07/17 - 2013/07/20 Title of proceedings LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING Editor(s) Campbell, C Ma, JJ Publication date 2016 Series Developments in Marketing Science Start page 580 End page 580 Total pages 1 Publisher SPRINGER INT PUBLISHING AG Place of publication Cham, Switzerland Keyword(s) Social Sciences Business Business & Economics ISBN 9783319241821 ISSN 2363-6173 Language eng HERDC Research category E3.1 Extract of paper Persistent URL http://hdl.handle.net/10536/DRO/DU:30089814 Document type: Conference Paper Collections: Faculty of Business and Law Department of Marketing Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 30 Nov 2016, 14:56:55 EST Thu, 01 Dec 2016, 04:04:04 EST Tue, 28 Mar 2017, 05:07:12 EST Tue, 29 May 2018, 09:25:17 EST Tue, 29 May 2018, 09:26:50 EST Tue, 29 May 2018, 09:27:52 EST Tue, 29 May 2018, 09:28:31 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 88 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Wed, 30 Nov 2016, 14:56:55 EST

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