The semiconscious choice of food as a potential obesogenity marker Pinero De Plaza, Maria Alejandra 2016, The semiconscious choice of food as a potential obesogenity marker, PhD thesis, Department of Marketing, Deakin University. Attached Files Name Description MIMEType Size Downloads pinerodeplaza-semiconsciouschoice-2016A.pdf Connect to thesis application/pdf 5.63MB 290 Title The semiconscious choice of food as a potential obesogenity marker Author Pinero De Plaza, Maria Alejandra Institution Deakin University School Department of Marketing Faculty Faculty of Business and Law Degree type Research doctorate Degree name PhD Thesis advisor Taghian, Mehdi orcid.org/0000-0001-6163-6107 Date submitted 2016-05 Keyword(s) unhealthy habituation hooks (UHHs) obesity marketing food choices Summary The semiconscious choice of unhealthy foods is investigated to provide a transferable branding-like method to quantify obesogenity in terms of consumers’ propensities to habituation. Some triggers of unhealthy food consumption and all the food choices associated to such cues were found as statistically independent from consumers’ motivations, particularly for two-thirds of consumers. Language eng Field of Research 111712 Health Promotion Socio Economic Objective 920401 Behaviour and Health Description of original xviii, 467 pages : illustrations, tables, graphs, some coloured Free to Read? Yes Use Rights Persistent URL http://hdl.handle.net/10536/DRO/DU:30090810 Document type: Thesis Collections: Higher degree theses (Open Access) Open Access Collection   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Wed, 25 Jan 2017, 09:37:45 EST Tue, 07 Feb 2017, 08:53:44 EST Tue, 07 Feb 2017, 08:54:59 EST Tue, 07 Feb 2017, 08:58:40 EST Thu, 09 Mar 2017, 09:34:45 EST Mon, 13 Mar 2017, 09:25:30 EST Tue, 14 Mar 2017, 13:51:45 EST Tue, 15 Aug 2017, 13:39:03 EST Tue, 15 Aug 2017, 13:41:20 EST Tue, 15 Aug 2017, 13:42:59 EST Wed, 25 Jul 2018, 16:01:41 EST Fri, 07 Sep 2018, 18:47:08 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 1457 Abstract Views, 376 File Downloads  -  Detailed Statistics Created: Wed, 25 Jan 2017, 09:37:37 EST by Kate Percival