We are rhetoric. Get over it!

Mackey, Stephen 2016, We are rhetoric. Get over it!. In Marshall, P. David, D'Cruz, Glenn and McDonald, Sharyn (ed), Contemporary publics : shifting boundaries in new media, technology and culture, Palgrave Macmillan, London, Eng., pp.199-213, doi: 10.1057/978-1-137-53324-1_13.

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Title We are rhetoric. Get over it!
Author(s) Mackey, Stephen
Title of book Contemporary publics : shifting boundaries in new media, technology and culture
Editor(s) Marshall, P. DavidORCID iD for Marshall, P. David orcid.org/0000-0002-0418-4447
D'Cruz, GlennORCID iD for D'Cruz, Glenn orcid.org/0000-0002-6438-1725
McDonald, SharynORCID iD for McDonald, Sharyn orcid.org/0000-0002-6534-4088
Publication date 2016
Chapter number 13
Total chapters 18
Start page 199
End page 213
Total pages 15
Publisher Palgrave Macmillan
Place of Publication London, Eng.
Keyword(s) Rhetoric
Public Relations
Summary This chapter will argue that our notion of the term publics, along with many other notions, is very much a production of the technology of how we are persuaded to see the world -- a technology which sometimes goes by the name of rhetoric. It will be argued that this production is not properly understood. The chapter will attempt to address this deficiency in a way which some might find controversial. The controversy will be in the suggestion of just how significant and how disregarded persuasive practices are in creating our subject positions (that is, in creating how we see the world and our place in it). The implication will be that, however reviled, dismissed or lampooned the venerable term rhetoric is, we are largely constructs of rhetoric and therefore need to pay more attention to this ancient and modern subject.
ISBN 9781137533234
Language eng
DOI 10.1057/978-1-137-53324-1_13
Field of Research 220307 Hermeneutic and Critical Theory
Socio Economic Objective 950299 Communication not elsewhere classified
HERDC Research category B1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2016, The Author
Persistent URL http://hdl.handle.net/10536/DRO/DU:30090841

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