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Analysis of alcohol industry submissions against marketing regulation

Martino, Florentine Petronella, Miller, Peter Graeme, Coomber, Kerri, Hancock, Linda and Kypri, Kypros 2017, Analysis of alcohol industry submissions against marketing regulation, PLoS one, vol. 12, no. 1, pp. 1-22, doi: 10.1371/journal.pone.0170366.

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Title Analysis of alcohol industry submissions against marketing regulation
Author(s) Martino, Florentine PetronellaORCID iD for Martino, Florentine Petronella
Miller, Peter GraemeORCID iD for Miller, Peter Graeme
Coomber, Kerri
Hancock, LindaORCID iD for Hancock, Linda
Kypri, Kypros
Journal name PLoS one
Volume number 12
Issue number 1
Article ID e0170366
Start page 1
End page 22
Total pages 22
Publisher Public Library of Science
Place of publication San Francisco, Calif.
Publication date 2017-01-24
ISSN 1932-6203
Keyword(s) alcohol
alcohol industry
policy and regulation
marketing regulation
Australian alcohol industry
lobbying tactic
alcohol consumption
alcohol use
Alcohol Beverages Advertising (and Packaging) Code Scheme (ABAC)
Australian Association of National Advertisers (AANA) Code of Ethics
AANA’s Code for Advertising and Marketing Communications to Children
Australian Subscription Television and Radio Association (ASTRA) Code of Practice
Commercial Radio Code of Practice
The Children’s Television Standards (CTS)
Commercial Television Industry Code of Practice (CTICP)
Science & Technology
Multidisciplinary Sciences
Science & Technology
Advertising bans
Vested interests
Tobacco industry
Research agenda
Summary A growing body of literature points to the role of vested interests as a barrier to the implementation of effective public health policies. Corporate political activity by the alcohol industry is commonly used to influence policy and regulation. It is important for policy makers to be able to critique alcohol industry claims opposed to improved alcohol marketing regulation. The Australian National Preventive Health Agency reviewed alcohol marketing regulations in 2012 and stakeholders were invited to comment on them. In this study we used thematic analysis to examine submissions from the Australian alcohol industry, based on a system previously developed in relation to tobacco industry corporate political activity. The results show that submissions were a direct lobbying tactic, making claims to government that were contrary to the evidence-base. Five main frames were identified, in which the alcohol industry claimed that increased regulation: (1) is unnecessary; (2) is not backed up by sufficient evidence; (3) will lead to unintended negative consequences; and (4) faces legal barriers to implementation; underpinned by the view (5) that the industry consists of socially responsible companies working toward reducing harmful drinking. In contrast with tobacco industry submissions on public policy, which often focused on legal and economic barriers, the Australian alcohol industry placed a heavier emphasis on notions of regulatory redundancy and insufficient evidence. This may reflect differences in where these industries sit on the 'regulatory pyramid', alcohol being less regulated than tobacco.
Language eng
DOI 10.1371/journal.pone.0170366
Field of Research MD Multidisciplinary
Socio Economic Objective 940107 Comparative Structure and Development of Community Services
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Grant ID LP130100046.
Copyright notice ©2017, Martino et al
Free to Read? Yes
Use Rights Creative Commons Attribution licence
Persistent URL

Document type: Journal Article
Collections: Faculty of Health
School of Psychology
Open Access Collection
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