Optimal product-sampling strategies in social networks: how many and whom to target? Schlereth, Christian, Barrot, Christian, Skiera, Bernd and Takac, Carsten 2013, Optimal product-sampling strategies in social networks: how many and whom to target?, International Journal of Electronic Commerce, vol. 18, no. 1, Fall 2013, pp. 45-72, doi: 10.2753/JEC1086-4415180102. Attached Files Name Description MIMEType Size Downloads Title Optimal product-sampling strategies in social networks: how many and whom to target? Author(s) Schlereth, Christian Barrot, Christian Skiera, Bernd orcid.org/0000-0001-9285-2013 Takac, Carsten Journal name International Journal of Electronic Commerce Volume number 18 Issue number 1 Season Fall 2013 Start page 45 End page 72 Total pages 28 Publisher Taylor & Francis Place of publication New York, N.Y. Publication date 2013 ISSN 1086-4415 1557-9301 Keyword(s) agent-based models product diffusion product marketing product sampling sampling strategies social networks Language eng DOI 10.2753/JEC1086-4415180102 Indigenous content off Field of Research 150504 Marketing Measurement 0806 Information Systems 1503 Business And Management 1505 Marketing Socio Economic Objective 910403 Marketing HERDC Research category C1.1 Refereed article in a scholarly journal ERA Research output type C Journal article Copyright notice ©2013, M.E. Sharpe, Inc. Persistent URL http://hdl.handle.net/10536/DRO/DU:30091175 Document type: Journal Article Collections: Faculty of Business and Law Department of Marketing Related Links Link Description Connect to Elements publication management system Go to link with your DU access privileges   Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Fri, 10 Feb 2017, 09:51:36 EST Fri, 07 Apr 2017, 11:45:30 EST Sat, 08 Apr 2017, 05:01:15 EST Sat, 08 Apr 2017, 06:11:50 EST Sat, 17 Jun 2017, 02:53:10 EST Mon, 10 Jul 2017, 09:23:03 EST Mon, 10 Jul 2017, 09:26:30 EST Mon, 10 Jul 2017, 09:27:08 EST Thu, 03 Mar 2022, 11:43:51 EST Mon, 07 Mar 2022, 13:43:19 EST Filtered Full Citation counts:   Cited 17 times in TR Web of Science Cited 18 times in Scopus Search Google Scholar Access Statistics: 401 Abstract Views, 3 File Downloads  -  Detailed Statistics Created: Fri, 07 Apr 2017, 11:45:30 EST