Practice prize paper —PROSAD: a bidding decision support system for profit optimizing search engine advertising Skiera, Bernd and Abou Nabout, Nadia 2013, Practice prize paper —PROSAD: a bidding decision support system for profit optimizing search engine advertising, Marketing Science, vol. 32, no. 2, pp. 213-220, doi: 10.1287/mksc.1120.0735. Attached Files Name Description MIMEType Size Downloads Title Practice prize paper —PROSAD: a bidding decision support system for profit optimizing search engine advertising Author(s) Skiera, Bernd orcid.org/0000-0001-9285-2013 Abou Nabout, Nadia Journal name Marketing Science Volume number 32 Issue number 2 Start page 213 End page 220 Total pages 8 Publisher Institute for Operations Research and the Management Sciences Place of publication Catonsville, Md. Publication date 2013-03 ISSN 0732-2399 1526-548X Keyword(s) decision support system optimized bidding search engine advertising online advertising Language eng DOI 10.1287/mksc.1120.0735 Indigenous content off Field of Research 150501 Consumer-Oriented Product Or Service Development 1505 Marketing Socio Economic Objective 910403 Marketing HERDC Research category C1.1 Refereed article in a scholarly journal ERA Research output type C Journal article Copyright notice ©2013, INFORMS Persistent URL http://hdl.handle.net/10536/DRO/DU:30091176 Document type: Journal Article Collections: Faculty of Business and Law Department of Marketing 2018 ERA Submission Related Links Link Description Connect to Elements publication management system Go to link with your DU access privileges   Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Fri, 10 Feb 2017, 09:54:34 EST Fri, 07 Apr 2017, 11:45:25 EST Sat, 08 Apr 2017, 05:01:18 EST Sat, 08 Apr 2017, 06:11:53 EST Sat, 17 Jun 2017, 02:53:15 EST Mon, 10 Jul 2017, 09:40:06 EST Mon, 10 Jul 2017, 09:42:58 EST Mon, 10 Jul 2017, 09:44:04 EST Thu, 03 Mar 2022, 11:42:28 EST Mon, 07 Mar 2022, 13:43:18 EST Filtered Full Citation counts:   Cited 27 times in TR Web of Science Cited 26 times in Scopus Search Google Scholar Access Statistics: 399 Abstract Views, 13 File Downloads  -  Detailed Statistics Created: Fri, 07 Apr 2017, 11:45:25 EST