Comparing methods to separate treatment from self-selection effects in an online banking setting Gensler, Sonja, Leeflang, Peter and Skiera, Bernd 2013, Comparing methods to separate treatment from self-selection effects in an online banking setting, Journal of Business Research, vol. 66, no. 9, pp. 1272-1278, doi: 10.1016/j.jbusres.2012.02.025. Attached Files Name Description MIMEType Size Downloads Title Comparing methods to separate treatment from self-selection effects in an online banking setting Author(s) Gensler, Sonja Leeflang, Peter Skiera, Bernd orcid.org/0000-0001-9285-2013 Journal name Journal of Business Research Volume number 66 Issue number 9 Start page 1272 End page 1278 Total pages 7 Publisher Elsevier Place of publication Amsterdam, The Netherlands Publication date 2013-09 ISSN 0148-2963 Keyword(s) Self-selection effects Matching methods Instrumental variables method Control function method Online use Summary The literature discusses several methods to control for self-selection effects but provides little guidance on which method to use in a setting with a limited number of variables. The authors theoretically compare and empirically assess the performance of different matching methods and instrumental variable and control function methods in this type of setting by investigating the effect of online banking on product usage. Hybrid matching in combination with the Gaussian kernel algorithm outperforms the other methods with respect to predictive validity. The empirical finding of large self-selection effects indicates the importance of controlling for these effects when assessing the effectiveness of marketing activities. Language eng DOI 10.1016/j.jbusres.2012.02.025 Indigenous content off Field of Research 150504 Marketing Measurement Socio Economic Objective 910403 Marketing HERDC Research category C1.1 Refereed article in a scholarly journal ERA Research output type C Journal article Copyright notice ©2012, Elsevier Inc. Persistent URL http://hdl.handle.net/10536/DRO/DU:30091431 Document type: Journal Article Collections: Faculty of Business and Law Department of Marketing Related Links Link Description Connect to Elements publication management system Go to link with your DU access privileges   Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 22 Feb 2017, 14:27:42 EST Thu, 23 Feb 2017, 05:05:43 EST Tue, 07 Mar 2017, 12:35:16 EST Tue, 07 Mar 2017, 12:37:32 EST Sat, 17 Jun 2017, 02:53:19 EST Thu, 03 Mar 2022, 11:41:45 EST Mon, 07 Mar 2022, 13:43:12 EST Filtered Full Citation counts:   Cited 6 times in TR Web of Science Cited 7 times in Scopus Search Google Scholar Access Statistics: 410 Abstract Views, 3 File Downloads  -  Detailed Statistics Created: Wed, 22 Feb 2017, 14:27:36 EST