Managing customer relationships in the social media era: introducing the social CRM house Malthouse, Edward C., Haenlein, Michael, Skiera, Bernd, Wege, Egbert and Zhang, Michael 2013, Managing customer relationships in the social media era: introducing the social CRM house, Journal of Interactive Marketing, vol. 27, no. 4, pp. 270-280, doi: 10.1016/j.intmar.2013.09.008. Attached Files Name Description MIMEType Size Downloads Title Managing customer relationships in the social media era: introducing the social CRM house Author(s) Malthouse, Edward C. Haenlein, Michael Skiera, Bernd orcid.org/0000-0001-9285-2013 Wege, Egbert Zhang, Michael Journal name Journal of Interactive Marketing Volume number 27 Issue number 4 Start page 270 End page 280 Total pages 11 Publisher Elsevier Place of publication Amsterdam, The Netherlands Publication date 2013-11 ISSN 1094-9968 1520-6653 Keyword(s) customer relationship management social media engagement information technology customer insight employees key performance indicator Language eng DOI 10.1016/j.intmar.2013.09.008 Indigenous content off Field of Research 1505 Marketing HERDC Research category C1.1 Refereed article in a scholarly journal ERA Research output type C Journal article Copyright notice ©2013, Direct Marketing Educational Foundation Persistent URL http://hdl.handle.net/10536/DRO/DU:30099285 Document type: Journal Article Collections: Faculty of Business and Law Department of Marketing 2018 ERA Submission Related Links Link Description Connect to Elements publication management system Go to link with your DU access privileges   Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 26 Jul 2017, 10:36:39 EST Thu, 27 Jul 2017, 05:03:56 EST Thu, 27 Jul 2017, 08:25:19 EST Wed, 16 Aug 2017, 06:06:01 EST Mon, 21 Aug 2017, 14:21:04 EST Mon, 21 Aug 2017, 14:23:41 EST Thu, 03 Mar 2022, 11:44:33 EST Mon, 07 Mar 2022, 13:43:25 EST Filtered Full Citation counts:   Cited 326 times in TR Web of Science Cited 423 times in Scopus Search Google Scholar Access Statistics: 492 Abstract Views, 10 File Downloads  -  Detailed Statistics Created: Wed, 26 Jul 2017, 10:36:39 EST