Data-driven services marketing in a connected world
Kumar, V, Chattaraman, Veena, Neghina, Carmen, Skiera, Bernd, Aksoy, Lerzan, Buoye, Alexander and Henseler, Joerg 2013, Data-driven services marketing in a connected world, Journal of Service Management, vol. 24, no. 3, pp. 330-352, doi: 10.1108/09564231311327021.
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Data-driven services marketing in a connected world
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