Data-driven services marketing in a connected world Kumar, V, Chattaraman, Veena, Neghina, Carmen, Skiera, Bernd, Aksoy, Lerzan, Buoye, Alexander and Henseler, Joerg 2013, Data-driven services marketing in a connected world, Journal of Service Management, vol. 24, no. 3, pp. 330-352, doi: 10.1108/09564231311327021. Attached Files Name Description MIMEType Size Downloads Title Data-driven services marketing in a connected world Author(s) Kumar, V Chattaraman, Veena Neghina, Carmen Skiera, Bernd orcid.org/0000-0001-9285-2013 Aksoy, Lerzan Buoye, Alexander Henseler, Joerg Journal name Journal of Service Management Volume number 24 Issue number 3 Start page 330 End page 352 Total pages 23 Publisher Emerald Group Publishing Place of publication Bingley, Eng. Publication date 2013 ISSN 1757-5818 Keyword(s) Services marketing Data management Customer measures Customer metrics Dashboard Data-driven marketing Services Digital Neurophysiological Neuroscience Measurement Language eng DOI 10.1108/09564231311327021 Indigenous content off HERDC Research category C1.1 Refereed article in a scholarly journal ERA Research output type C Journal article Copyright notice ©2013, Emerald Group Publishing Limited Persistent URL http://hdl.handle.net/10536/DRO/DU:30099287 Document type: Journal Article Collections: Faculty of Business and Law Department of Marketing Related Links Link Description Connect to Elements publication management system Go to link with your DU access privileges   Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 26 Jul 2017, 10:37:01 EST Thu, 27 Jul 2017, 05:03:59 EST Thu, 27 Jul 2017, 08:25:21 EST Thu, 17 Aug 2017, 06:08:13 EST Mon, 21 Aug 2017, 16:04:59 EST Mon, 21 Aug 2017, 16:06:47 EST Mon, 21 Aug 2017, 16:07:45 EST Thu, 03 Mar 2022, 11:45:10 EST Mon, 07 Mar 2022, 13:43:26 EST Filtered Full Citation counts:   Cited 47 times in TR Web of Science Cited 60 times in Scopus Search Google Scholar Access Statistics: 523 Abstract Views, 3 File Downloads  -  Detailed Statistics Created: Wed, 26 Jul 2017, 10:37:01 EST