Measurement of consumer preferences for bucket pricing plans with different service attributes
Schlereth, Christian and Skiera, Bernd 2012, Measurement of consumer preferences for bucket pricing plans with different service attributes, International Journal of Research in Marketing, vol. 29, no. 2, pp. 167-180, doi: 10.1016/j.ijresmar.2011.08.004.
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Measurement of consumer preferences for bucket pricing plans with different service attributes
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