An analysis of the profitability of fee-based compensation plans for search engine marketing Abou Nabout, Nadia, Skiera, Bernd, Stepanchuk, Tanja and Gerstmeier, Eva 2012, An analysis of the profitability of fee-based compensation plans for search engine marketing, International Journal of Research in Marketing, vol. 29, no. 1, pp. 68-80, doi: 10.1016/j.ijresmar.2011.07.002. Attached Files Name Description MIMEType Size Downloads Title An analysis of the profitability of fee-based compensation plans for search engine marketing Author(s) Abou Nabout, Nadia Skiera, Bernd orcid.org/0000-0001-9285-2013 Stepanchuk, Tanja Gerstmeier, Eva Journal name International Journal of Research in Marketing Volume number 29 Issue number 1 Start page 68 End page 80 Total pages 13 Publisher Elsevier Place of publication Amsterdam, The Netherlands Publication date 2012-03 ISSN 0167-8116 Keyword(s) Electronic commerce Internet marketing Advertising Search engine marketing Agency compensation Language eng DOI 10.1016/j.ijresmar.2011.07.002 Indigenous content off Field of Research 1505 Marketing HERDC Research category C1.1 Refereed article in a scholarly journal Copyright notice ©2011, Elsevier B.V. Persistent URL http://hdl.handle.net/10536/DRO/DU:30099294 Document type: Journal Article Collections: Faculty of Business and Law Department of Marketing 2018 ERA Submission Related Links Link Description Connect to Elements publication management system Go to link with your DU access privileges   Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 26 Jul 2017, 10:38:29 EST Thu, 27 Jul 2017, 05:04:07 EST Thu, 27 Jul 2017, 08:25:32 EST Wed, 23 Aug 2017, 16:25:56 EST Wed, 23 Aug 2017, 16:27:45 EST Wed, 23 Aug 2017, 16:28:33 EST Fri, 25 Aug 2017, 06:08:48 EST Fri, 25 Aug 2017, 11:26:47 EST Thu, 03 Mar 2022, 11:52:48 EST Mon, 07 Mar 2022, 13:43:33 EST Filtered Full Citation counts:   Cited 20 times in TR Web of Science Cited 24 times in Scopus Search Google Scholar Access Statistics: 396 Abstract Views, 3 File Downloads  -  Detailed Statistics Created: Wed, 26 Jul 2017, 10:38:29 EST